A Step-by-Step Guide to Designing an Iconic Beemer

A Step-by-Step Guide to Designing an Iconic Beemer

BMW Spills the Beans on its Consistency in Creating Great Car Design

BMW Malaysia officially introduced the new G80 M3 and G82 M4 in the country back in December last year in an online campaign. Back then, it stated that both vehicles are set to arrive here in Competition form.

Lo and behold, the cars have finally made landfall in our neck of the woods with the BMW M3 Competition sporting an SST exempted price tag of RM 639,664, while its even more gorgeous two-door sibling, the M4 Competition Coupé, now retails at RM659,357.

But even more fascinating to us was the literature that accompanied the material announcing the availability of the said Beemers…

This is actually BMW’s recipe book for consistently producing such gorgeous wheels as the two Competition siblings mentioned above… and here, we’d like to share this with you!

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  1. A Question of Character: Hand-drawn Sketches

BMW Malaysia

The internal competition begins with sketches, where designers initially express their ideas in countless hand-drawn impressions. “My first point of contact with a new model is a blank sheet of paper and a pencil,” said exterior designer, Anders Thøgersen. “In your mind, you have a certain spirit and character that you want to bring to the car. These initial hand-drawn sketches do not answer all the questions, but they serve as an abstract guide to the subsequent design process.” However, the BMW designers must also comply with requirements for the defined character of the future vehicle,  as well as technical conditions such as the wheelbase,  trunk volume or safety requirements. All the available technological innovations need to be included in such a way that future users perceive them as functional, sensible, and visually fascinating at the same time. “A BMW should always tell, at first sight, what you can experience with it,” Thøgersen added.

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