Inside Tiffany & Co. Reopening Flagship ‘The Landmark’

Experience the enchanting world of Tiffany & Co. at their newly redesigned flagship store, now open and ready to welcome visitors.

Tiffany & Co.

Reborn of an icon. Crown jewel of New York City, Tiffany & Co. unveiled its newly transformed flagship on 57th Street and Fifth Avenue. The building is said to be one of the largest stores in Manhattan. Given a new name known as “The Landmark” – it marks the luxury retail institution’s first holistic renovation of the store since it first opened its doors in 1940.

A new chapter of Tiffany & Co. begins with The Landmark at 727 Fifth Avenue

Paying homage to the building’s iconic original structure, the beloved façade with its Atlas statue and clock above the revolving doors was refurbished. The Landmark’s interior has been completely reimagined. Presenting never-before-seen jewels, immersive displays, and excellent custom artwork to evoke the imagination of visitors about this new world of wonders. 

Apart from being a pinnacle of sustainable construction and design, The Landmark was built to set a new bar for luxury retail on a global scale. Anthony Ledru, President and Chief Executive Officer, Tiffany & Co., says, “The reopening of the iconic Fifth Avenue Landmark is a major milestone for our House. Symbolic of a new era for Tiffany & Co., the Landmark is much more than a jewellery store— it is a cultural hub with an exquisite showcase of architecture and superior hospitality, as well as cutting-edge art and design.”


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Under the construction of legendary architect Peter Marino and renowned Shohei Shigematsu, an addition of the new three-story volume above the existing building was made, integrating throughout the 10-floor setting as a whole. Its unique design is a tribute to Tiffany’s heritage and authority as the purveyor of the world’s finest diamonds.

Upon entering the new store, visitors are immediately immersed in an expansive main floor of jewellery cases illuminated by an innovative take on a skylight. Nearly 40 artworks by renowned artists, including never-before-seen Tiffany-commissioned pieces are among some of the outstanding features.

The World of Tiffany / Tiffany & Co.

On the ground floor, visitors are immersed in iconic New York City scenery through video walls that project sweeping views of Central Park and the Manhattan skyline. The Blue Box Café by Daniel Boulud offers a unique take on Tiffany’s coveted dining experience, while floors 8 and 9 are dedicated to a museum and exhibition spaces.

The heart of the store features a sculptural spiral staircase adorned with rock crystals, inspired by, and reflecting the sensual and organic designs of Italian jewellery designer Elsa Peretti.

To commemorate the reopening of the store, Tiffany & Co. is also set to debut a range of exclusive designs and one-of-a-kind creations. This offering will include everything from extraordinary diamond watches and limited-edition home objects to eyewear.

The Fifth Avenue Landmark is now home to the largest collection of Tiffany High Jewelry in the world with perhaps the biggest wonder of them all— a new design for the legendary 128.54-carat Tiffany Diamond.


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