That was a completely different game. Hennessy, the world’s best-selling cognac brand and the first international spirit partner of the National Basketball Association (NBA), commemorated their unprecedented partnership 6,000 feet above sea level at Genting Highlands. The game of basketball and the impact Hennessy has made on and off the court for the first time in celebrating the launch of the second season tip-off, ‘The Spirit of the NBA’.
“We are tremendously proud to be a part of this 75th Anniversary Celebration, with the NBA play-offs as the Official Spirit of the NBA.” said Thomas Bouleuc, Managing Director of Moët Hennessy Malaysia.
“We’re marking this season tip off by reaching out to loyal fans and introducing new ways of celebrating NBA game night,” Thomas continued. “In light of this, we are excited that the launch, first of its kind, was held at High Line Rooftop Market, SkyAvenue, Genting Highlands that featured bespoke NBA cocktails designed specifically to toast to this occasion. This represents our dedication to support this extraordinary game and the culture that comes hand-in-hand with it.”
A captivating performance warmed up guests and followed with a game of basketball while the DJ played tunes on deck to get the crowd in the mood to party.
Hennessy took the opportunity to create an immersive experience that showcased the influence and meaningful interaction of the NBA among the Malaysian creative industries, including fashion, music, and art, regardless of who you are – a player, supporter, or loyal fan.
You can call it a star-studded event. “The Spirit of the NBA” featured a basketball court installation, interactive photo booths, shooting games, and the opportunity for fans to make an exclusive Hennessy cocktail at the bar. The fashion show featured renowned local streetwear brands, atmos KL and Against Lab.
Beyond that, Hennessy will also be organising watch parties at three selected venues – Kong Zhi in Sri Petaling, One Third in Subang Jaya and Light Bar in Johor Bahru for fans to come together and cheer in victory to celebrate the NBA final play-offs. Those attending can also toast with exclusive bespoke cocktails specially developed to commemorate NBA’s 75th Anniversary.