Hennessy x Refik Anadol Brought Cognac Experience Along With Neuroscience

Hennessy x Refik Anadol Brought Cognac Experience Along With Neuroscience

Hennessy Malaysia’s special Privilège Refik Anadol event saw guests immersed in a sensorial cognac experience with neuroscience.

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In honor of Hennessy’s artistic collaboration with Refik Anadol, Hennessey Malaysia hosted an exclusive two-day event at Brick Studio by Metal Bees in Kota Damansara. The event was also designed for consumers who purchased Limited Edition Hennessy V.S.O.P Privilège Refik Anadol bottles the opportunity to immerse themselves in a unique sensory experience. 

Guests at the Hennessy V.S.O.P Refik Anadol Pop Up

Upon arrival, they got to first experience the Refik Anadol Sensory Tunnel with photos opportunities, guests were served exquisite Hennessy V.S.O.P cocktails before the highlight debut.

Refik Anadol Sensory Tunnel

Hennessy V.S.O.P Refik Anadol Cocktail

As a pioneer in machine intelligence aesthetics, Refik captures sensory data by integrating artificial intelligence and specialized EEG using headphones, and transforms them into stunning abstract. Here comes the magic for night – The Headgear Experience captures guests’ brain activity with different emotions while they are sipping on their cocktails. The specially installed LED screen adds to the excitement while displaying their brainwaves on the screen as an abstract piece of art. 

Hennessy Refik Anadol Sensory Experience

Hennessy Refik Anadol Sensory Experience

 “Emotion lives in the senses, on the skin, in the heart, and in the mind — and with this hyper- sensitive equipment, we are able to trace everything, down to the movement of the glass,” Refik Anadol explains. “You can see heritage and savoir-faire become visible and observe how the material actually becomes the wisdom.”

Moet Hennessy’s Representative Mr. Bryan Lee demonstrating how the Sensory Experience works

Two other ongoing activities include the Hennessy Game On (a code cracking game where winners go home with exciting prizes) and Hennessy’s Best Savoured Together (a culinary experience with the perfect pairing of Hennessy V.S.O.P. and Asian flavors). Guests can learn more about the history of Hennessy throughout 250 years, at a special area dedicated to the brand’s heritage.



Hennessy Game On


Hennessy Meals Best Savoured Together

Only for Hennessy and Refik Anadol – Inspired by the mastery of skills preserved for generations, eventually fusing cognac with sensorial which transformed into a unique masterpiece.

Please Drink Responsibly.

All images courtesy of Hennessy Malaysia.

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