There is a quiet shift taking place in luxury—one that favours meaning as much as material. With its Re-Nylon 2026 campaign, Prada leans into that evolution, framing fashion as both expression and responsibility.
Starring Benedict Cumberbatch and Letitia Wright, the campaign unfolds in dialogue with the sea. Vast, reflective and ever-changing, the ocean becomes more than a setting—it is the emotional and visual anchor of the narrative. Each image carries a sense of stillness and scale, inviting reflection on the fragile balance between human progress and the natural world.
Protecting The Environment
This interplay is rooted in SEA BEYOND, Prada Group’s ongoing initiative developed in partnership with the Intergovernmental Oceanographic Commission of UNESCO. Since its inception in 2019, the programme has focused on education—encouraging a deeper understanding of the ocean and its ecosystems among younger generations across the globe.
For 2026, the narrative extends beyond still imagery into film. In collaboration with National Geographic CreativeWorks, Prada presents two documentaries that follow Cumberbatch and Wright across distant coastlines—from the sunlit shores of Hawai’i to the textured seascapes of Japan. The films lend intimacy to the campaign, revealing not only the beauty of these environments but also the communities and initiatives working to protect them.
Conservation Focused
At the heart of it all is Re-Nylon, a material that encapsulates Prada’s ongoing dialogue between innovation and intention. First introduced in 2019, the fabric is created from regenerated plastic waste—reimagined through a process that allows it to be recycled repeatedly without compromising quality. It is, in many ways, emblematic of the house itself: forward-thinking, quietly radical, and rooted in reinvention.
That spirit traces back to Miuccia Prada, who first introduced nylon into the luxury conversation decades ago, challenging conventions of what high fashion could be. Today, that same material returns with renewed purpose, aligned with a broader shift towards circular design.
The Re-Nylon 2026 campaign ultimately speaks to a new kind of awareness—one where beauty and responsibility are no longer separate ideas. Instead, they exist in tandem, shaped by knowledge, intention and a willingness to see the world differently.
