Prada Resurrects and Reinvents the Linea Rossa in Fall-Winter 2018

Prada Resurrects and Reinvents the Linea Rossa in Fall-Winter 2018

Re-engineering luxury sportswear, once more.

This season sees Prada relaunching their Linea Rossa line of clothing as part of their Fall-Winter 2018 line up, taking its place once more in the fore of the athleisure trend that is all the rage in fashion today.

Prada Linea Rossa was first introduced in 1997, its name referring to the long red plastic tag baring the name of the luxury maison placed in different places across the garment; the inside of the wrist, sewn along a vertical seam or placed over the chest like a badge. The look is minimal, a solid monochromatic jacket, bucket hat, tracksuit or pair of shades, always accompanied by that instantly recognisable flash of red.

The 2018 Linea Rossa offers pieces for a full wardrobe, from outerwear through to footwear, and boasts a long list of innovative technology involved in the production of this sports line. Materials like nanotech fabric, graphene and Gore-tex microfiber make up the collection, while each piece is assembled through a heat-sealing method, which means that stitching is completely absent. The collection is also notably unisex,  so all pieces work on both men and women.

The brand’s sportswear label debut in the late 90s took the world by storm, as one of the first luxury brands to produce their own line of sport gear that was produced with innovative technology and high-tech sport materials. The label, which was also known as Prada Sport, closed in the early 2000s, only to be revived more than two decades later for a new audience and target market that is ready for the movement. Many have hailed Prada’s sports collection as the pioneer to the athleisure style that we know today, and the re-launching of Linea Rossa is an exciting and welcome development from the maison.

The new Linea Rossa collection is available worldwide in select Prada stores, and online at

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