A Step-by-Step Guide to Designing an Iconic Beemer

A Step-by-Step Guide to Designing an Iconic Beemer

BMW Spills the Beans on its Consistency in Creating Great Car Design

BMW Malaysia officially introduced the new G80 M3 and G82 M4 in the country back in December last year in an online campaign. Back then, it stated that both vehicles are set to arrive here in Competition form.

Lo and behold, the cars have finally made landfall in our neck of the woods with the BMW M3 Competition sporting an SST exempted price tag of RM 639,664, while its even more gorgeous two-door sibling, the M4 Competition Coupé, now retails at RM659,357.

But even more fascinating to us was the literature that accompanied the material announcing the availability of the said Beemers…

This is actually BMW’s recipe book for consistently producing such gorgeous wheels as the two Competition siblings mentioned above… and here, we’d like to share this with you!

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  1. Virtual Experts: Digital Models

BMW Malaysia

At this stage, state-of-the-art digital technologies come to play in the design process.  From two-dimensional sketches, computer-aided styling (CAS) designers create a virtual three-dimensional vehicle. Among other things, they also employ the use of Virtual Reality (VR). Last, but not least, the digital headsets facilitate collaboration between departments. Designers and developers are no longer spatially bound to a model. Instead, they are able to see the model through their VR headsets. Hence, the design process becomes more efficient and also delivers a context –so the new model can be presented in the respective living environment.

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