3 ways to carry off a logo without veering into gauche territory

03 HAVE A SENSE OF HUMOUR

These days, brands like subverting their own logos to prove that they, too, have a sense of humour – consider, for instance, the deliberate misspellings of their own names by Gucci (“Guccy”) or Rodarte (“Radarte”) in recent years. Using a preppy sweater as a backdrop, Kenzo turned its own name into part of the kitschy programme for its movie-themed Fall collection.