Having ensured that the gold it uses is fully traceable, Chopard now sets its sights on greening its stainless steel — and its celebrity fans are on board.
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The German watch honcho, who is also the founder/president of ultra-high-horology brand Ferdinand Berthoud, on his approach to watch-making.
The gifted pianist has presented countless inspirations through his performances.
For its latest campaign, Chopard appoints six ‘Happy Women’, who each shape the world with their vibrant energy and personify an irrefutably free-spirited attitude.
Additions to a collection inspired by the first watch launched by company co-president Karl-Friedrich Scheufele in the 1970s
The major pillars of Baselworld have pulled out, this calls into question the relevancy and future of the trade show.

