As Marilyn Monroe said in the 1953 film Gentlemen Prefer Blonde, “Diamonds are a girl’s best friend’. Representing high class, women wearing diamonds are often associated with refined taste, success and everlasting elegance. Symbolising a call to freedom and happiness, Chopard’s signature Happy Diamonds line is a powerful anthem to the joy that resounds around the world. Happy Diamonds tell the story of a world on the move, in which diversity, freedom and radiance are conveyed like a burst of laughter that delights every heart in its path.
For its latest campaign, the brand appoints six ‘Happy Women’, who each shape the world with their vibrant energy and personify an irrefutably free-spirited attitude. Here, we explore their meaning of happiness.
“My happiness tip is to try and be present and mindful. More importantly, to try and live a life that is fuelled by authenticity, purpose and empathy. I personally believe time, empathy and forgiveness are ways of letting go. Of course, it is easier said than done. However, it isn’t impossible.”