Meet the Six 'Happy Women' Who Embody Chopard's Happy Diamonds Collection

Meet the Six ‘Happy Women’ Who Embody Chopard’s Happy Diamonds Collection

For its latest campaign, Chopard appoints six ‘Happy Women’, who each shape the world with their vibrant energy and personify an irrefutably free-spirited attitude.

As Marilyn Monroe said in the 1953 film Gentlemen Prefer Blonde, “Diamonds are a girl’s best friend’. Representing high class, women wearing diamonds are often associated with refined taste, success and everlasting elegance. Symbolising a call to freedom and happiness, Chopard’s signature Happy Diamonds line is a powerful anthem to the joy that resounds around the world. Happy Diamonds tell the story of a world on the move, in which diversity, freedom and radiance are conveyed like a burst of laughter that delights every heart in its path. 

For its latest campaign, the brand appoints six ‘Happy Women’, who each shape the world with their vibrant energy and personify an irrefutably free-spirited attitude. Here, we explore their meaning of happiness.

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Chopard Happy Women

Chopard Happy Women. Pictures by Vivienne & Tamas. Stylist Lee Yun Mi. Hair Baek Heung Kwon Makeup Cho Eun Jung Manicure Choi Ji Suk

Jung Ryeo-Won

“I actually don’t like being idle with my time. I need to do creative things and I try to keep myself busy as much as possible. I’ve also been trying to focus on ways to make myself happy. These days, my way of being happy is to spend time doing little things at home, baking, exercising, etc. Keeping my hands busy is essential to my happiness”

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