The world’s biggest horological event, Watches & Wonders 2023, kicks off in Geneva. Bringing together 48 exhibiting brands from Mar 27 to Apr 2, the show combines the luxury trade event formerly known as the Salon Internationale de la Haute Horlogerie (SIHH) and key brands from the beleaguered watch fair Baselworld.
However, ahead of Watches & Wonders Geneva, several participating brands launched timepieces as a precursor to the event proper. It has become increasingly important for watch names to keep the buzz going throughout the year — especially after the pandemic upended not just the major trade shows, but the ways that brands do their outreach as well. To set the stage for more to come, here are highlights of the horological appetisers unveiled in the first quarter of the year.