First TUDOR Pop-Up Boutique In Geneva

This location will be the only place on Earth where you can see the complete range of TUDOR watches on display.


You heard that right. The current models and all the new releases from TUDOR are coming to the watchmaking destination – Geneva. To top it off, even the Black Bay 58 Bronze Boutique Edition will be available, a first in Switzerland.

For the first time ever, TUDOR is opening a pop-up boutique during Watches and Wonders, starting from 27 March to 2 April 2023. 


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Starting on March 27th, the pop-up boutique will be open to the public at Place de Longemalle. Right in the heart of downtown Geneva, a stone’s throw from the exact location where the TUDOR brand came to life nearly a century ago.

It will be open Monday through Saturday for a month, giving guests a chance to see new watches – perhaps also leaving with one on their wrist.

In addition, a few drinks will be served on Thursday, as part of the Watches and Wonders “In The City” program. With 48 exhibiting Maisons, including some of the major players in the industry, the event will be the largest watchmaking gathering in Geneva.


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