The boundaries between fashion, film and theatre have rarely been particularly rigid. Now Dior and A24 are making those connections more explicit, announcing a two-year creative partnership spanning film, theatre and live events.
The collaboration will see Dior become the premier partner of New York’s Cherry Lane Theatre, while extending into a broader programme designed to bring together artists and makers from across the creative industries.
The partnership begins with an event marking the first anniversary of the theatre’s reopening under A24. Titled Both Ends, the one-off performance by Justin Vivian Bond is inspired by poet and playwright Edna St. Vincent Millay, one of Cherry Lane’s founders. Produced and directed by Zack Winokur, the performance also introduces a distinctly Dior connection.
Jonathan Anderson has designed the costumes specifically for the occasion, with Bond wearing an archival piece by Paul Poiret. The choice is particularly apt: Millay wore Poiret, while the French designer’s work also provided inspiration for Anderson’s Dior Winter 2026 collection.
It is a neat illustration of the dialogue at the heart of the partnership – where fashion does not simply dress a performance, but becomes part of its cultural narrative.
Beyond the sponsorship model
More broadly, Dior and A24 intend to use the partnership to champion both established and emerging creative talent. A curated programme will span on- and off-screen projects, connecting artists with audiences while creating opportunities for collaboration between disciplines.
The relationship will also have an educational dimension. Both organisations plan to support students and create opportunities for young people to engage with the creative and practical sides of film and theatre.
For Dior, the partnership extends a longstanding relationship with cinema while reflecting Anderson’s interest in the intersection of fashion and film. Since taking on the creative direction of Dior, his work has frequently explored the relationship between clothing, image, performance and cultural history.
A24, meanwhile, has built its identity around a distinctly artist-led approach to film, television, theatre and live experiences. Its stewardship of Cherry Lane Theatre has expanded that remit into one of New York’s oldest off-Broadway venues.
Together, the partnership points towards something broader than conventional brand sponsorship. Rather than placing Dior alongside A24 as a passive supporter, the two are creating a platform through which fashion, performance and storytelling can intersect.
And perhaps that is where the collaboration becomes most interesting: not in the logos attached to a theatre or production, but in the possibility of what happens when two creative institutions give artists permission to cross boundaries.
