Bell & Ross equips the urban explorer with the new BR05 collection of watches

Bell & Ross equips the urban explorer with the new BR05 collection of watches

Meet a new icon

Watchmaking brand Bell & Ross, known for their distinct square case watches and rubber straps, takes a new step in their history with the launch of the BR05 collection. Designed for the modern urbanite, the BR05 introduces a fully steel, square cased timepiece for the first time in the brand’s history.

The BR05 is a new collection that follows up on the BR03, and aims to be a signature in the brand’s repertoire. The satin-polished steel case and steel link bracelet works beautifully to create a watch that is sleek and elegant, and wears well underneath the sleeve of a tailored blazer or with a simple white shirt and dress pants.

Several new design elements can be seen on the BR05 pieces. Firstly, the 40mm case sports a design that combines both round and square, two shapes that are key to Bell & Ross’ history, into a single watch face for a unique look. The watch and bracelet are also integrated, where the first link of the bracelet is part of the case, creating a smooth silhouette as the watch sits on your wrist. The collection also gives you the choice of a rubber strap, if you’re into the more classic Bell & Ross sporty look. The rubber strap features a ribbed design, and the vertical lines running down each side matches well with the satin-polish steel on the integrated case.

The dial is specially designed to be as legible as possible, with large applique numerals and date aperture at 3 o’clock set over a sun-ray finish dial. The numbers and hands are coated in Super-LumiNova so the time can be told in any situation. Under the case, the BR05 collection is powered by the BR-CAL.321 automatic movement, equipped with a 360° oscillating weight that can be admired from the sapphire crystal case back.

The steel BR05 model is available in three dial colours; silver grey, navy blue and deep black. Complementing that is the 500-piece steel skeleton dial and mechanism model, as well as the limited 18k rose gold version.

Experience the BR05 collection at the Bell & Ross boutique in Pavilion Kuala Lumpur, The Gardens or Gurney Plaza.

The BR05 pieces all come with the choice of a matching ribbed rubber strap.

The sunray dial and large applique numerals make the dial, here in silver grey, optimally legible.

The BR-CAL.321 automatic movement powers the timepieces in the BR05 collection.

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