Chow Tai Fook Pavilion Kuala Lumpur marks a new chapter for the Chinese luxury jewellery house in Malaysia. The newly designed store, which reopened on 19 August 2026, brings together the brand’s jewellery collections with new additions to its luxury lifestyle offering.
Located at Pavilion Kuala Lumpur, the store is the first of Chow Tai Fook’s newly designed stores in Malaysia. Its reopening also marks a step in the brand’s wider expansion across Southeast Asia, while introducing several creations that are available in Malaysia for the first time.
A New Look For Chow Tai Fook
The redesigned store takes a more contemporary approach while keeping elements connected to the brand’s heritage. Its signature “Chow Tai Fook Timeless Red” appears across the façade and interior, paired with wood accents that reference traditional Chinese design.
Inside, the red and scarlet tones continue through the retail space, alongside display cases arranged around the jewellery collections. The result is a setting that brings the brand’s Eastern influences into a more modern retail environment.
For Gabriela Ferreira, General Manager, International of Chow Tai Fook Jewellery Group, the new store represents an important milestone in the brand’s journey in Malaysia. She also noted that the space was designed around a more elevated retail experience, with curated collections and the craftsmanship behind them placed at the centre.
New Collections Arrive In Malaysia
The Chow Tai Fook Pavilion Kuala Lumpur store is also the first in Malaysia to showcase selected creations from Chow Tai Fook Home, alongside pieces from the DAWN and HUÁ collections.
Chow Tai Fook Home extends the brand beyond jewellery and into the luxury lifestyle space. Its Ginkgo tableware collection was developed with French fine porcelain maison Bernardaud, combining traditional craftsmanship with a more contemporary approach to design.
The DAWN Collection also introduces a special gold and diamond-set necklace that is exclusive to Pavilion Kuala Lumpur in Malaysia. Inspired by flowers in bloom and the idea of renewal, the piece adds a more delicate interpretation to the collection.
From the HUÁ Collection, The Proud Imperial Steed gold ornament is also exclusively available at the newly designed store among Chow Tai Fook stores nationwide. The horse takes inspiration from the imperial elegance of the Tang Dynasty, with peony blossoms, auspicious clouds, scrolling grass and apricot leaf motifs worked into its design.
Beyond Jewellery
The store also introduces pieces from HEARTS ON FIRE, the contemporary diamond jewellery brand known for its focus on diamond cutting and modern design.
Its DREAM, INSIDE/OUT, BARRE and VELA collections join Chow Tai Fook’s offerings at the store, bringing a different approach to diamond jewellery through cleaner and more contemporary forms.
Together, the different collections reflect the changing scope of the Chow Tai Fook Pavilion Kuala Lumpur store. Traditional Chinese references sit alongside contemporary jewellery, while the addition of Chow Tai Fook Home brings the brand into another part of the luxury lifestyle space.
The reopening also comes as Chow Tai Fook continues to build its presence beyond its home market. Founded in 1929, the group now operates more than 5,000 stores worldwide and continues to combine traditional techniques with contemporary design across its portfolio.
For shoppers in Kuala Lumpur, the new Chow Tai Fook Pavilion Kuala Lumpur store is now open at Pavilion Kuala Lumpur.
