The BMW 3 Series has long stood for driving pleasure, precision engineering and timeless design. Now, BMW takes the 3 Series into the all-electric era with the new BMW i3, the second model of the Neue Klasse. Here’s what you need to know:
Impressive Range and Charging
The BMW i3 50 xDrive features sixth-generation eDrive technology, delivering up to 900 km on a single charge (WLTP). Its dual electric motors produce 469 hp and 645 Nm of torque, while ultra-fast 400 kW DC charging can replenish 400 km of range in just 10 minutes.
“Heart of Joy” Driving Dynamics
Handling is sharper and more precise than ever. The i3’s superbrain architecture combines four high-performance computers for driving, automated functions, infotainment, and comfort, providing 20 times the processing power of previous models. The result? Agile, confident, and effortless driving.
An Instantly Recognisable Design
The i3 retains the sporty 3 Series silhouette with short overhangs, a long wheelbase, and pronounced wheel arches. The shark-nose front, horizontal kidney grille and L-shaped rear lights combine contemporary elegance with unmistakable BMW DNA. Eleven exterior colours are available, including the new exclusive M Le Castellet Blue.
Futuristic, Driver-Focused Interior
The cabin is flooded with light thanks to expansive glass surfaces. The BMW Panoramic iDrive integrates a 17.9-inch Free-Cut Design Central Display, optional 3D Head-Up Display, and multifunction steering wheel, giving drivers complete control at a glance. Sustainable materials, including recyclable Econeer seat covers, highlight BMW’s commitment to eco-conscious luxury.
Cutting-Edge Tech & Connectivity
The BMW i3 features BMW Intelligent Personal Assistant with LLM AI, Digital Key Plus, and My Modes for full personalisation. Route-optimised charging, intelligent charging flap and bidirectional power functionality ensure convenience on the go. Over-the-air updates future-proof the system.
Safety & Assistance
Advanced driver assistance systems include Soft-Stop, Driving Assistant Plus, and Symbiotic Drive technology, providing intuitive support while keeping the driver engaged. Adaptive M suspension ensures a balance of sporty dynamics and long-distance comfort.
Built for Sustainability
Through the i3, BMW has applied a holistic approach to sustainability, from recycled materials in the body and interior to renewable energy in battery production. Circular design principles also ensure a lower carbon footprint and improved recyclability.
