To mark the centenary of Art Deco, Swiss watchmaker Tissot has introduced the SRV collection, a striking new range of women’s timepieces that fuse bold vintage-inspired design with a modern message of empowerment.
Drawing inspiration from a 1975 Tissot model — itself influenced by the design codes of the 1920s — the SRV is more than a watch. It’s a tribute to a transformative period in history when women began to redefine their place in society, embracing self-expression, independence, and personal style. The SRV captures this spirit with a design language that is unapologetically geometric, architectural, and daring — hallmarks of the Art Deco movement.
What’s In A Name?
SRV stands for Sapphire, Rectangle, V — referencing the timepiece’s faceted sapphire crystal, its angular silhouette, and its 5-bar water resistance — but the collection stands for much more. With its jewel-like glass cut to reflect light at every angle, the SRV evokes the many facets of a woman’s identity: modern, complex, powerful, and vibrant.
According to the brand, each piece in the six-watch collection is designed to celebrate individuality and encourage women to shine, without compromise. Two of the SRV models are presented on mono-link stainless steel bracelets, giving the watches a sculptural, statement-making presence.
The grey and blue sunray dials offer a refined, tonal look, while the polished case and quick-change system allow for seamless transitions between styles. For those seeking a pop of colour, the collection also includes red and green leather-strap versions, with matching sunray dials that amplify the collection’s bold aesthetic.
Standout Styles
Elevating the line further are two mother-of-pearl dial iterations, each with a distinctive finish. One is framed in beige gold PVD with a soft white dial, while the other features a black dial set against yellow gold PVD and adorned with four diamonds as hour markers — subtle yet striking symbols of elegance and ambition. Both models are paired with black leather straps, offering timeless appeal with a touch of sparkle.
While the design is rooted in heritage, the SRV is built for the present. Inside, a quartz movement offers everyday precision, accompanied by an End-of-Life indicator that helps ensure the watch never skips a beat. This focus on reliability and style makes the SRV ideal for women who move with purpose and demand timepieces that can keep pace.
With the SRV, Tissot continues to position itself as a brand that honours its history while designing for today’s world. By blending technical craftsmanship with a story of empowerment, the collection speaks to a new generation of women who define success on their own terms — and who expect the objects they wear to reflect not just style, but strength.
