Maserati Corse and Sparco – two titans of Italian automotive and motorsport culture – have joined forces again. But this time, it’s not centred on their exploits on the track but rather in the world of fashion.
Launched just in time for summer, the Sparco X Maserati fan collection exemplifies what happens when fashion meets horsepower. Unveiled at Maserati’s spiritual home race in Misano during the 2025 GT2 European Series, the capsule line brings the spirit of the racetrack into the hands (and wardrobes) of fans everywhere.
“As Maserati enthusiasts are well aware, our brand was founded on the racetrack,” says Maria Conti, Head of Maserati Corse. “This collection represents an authentic extension of that world – performance, elegance, Italian spirit.”
Niccolò Bellazzini, Brand Manager at Sparco, echoes the sentiment: “We wanted to reflect the meeting of these two personalities, bringing back the visual identity of Maserati Corse in a line tailor-made for anyone wishing to express their passion in everyday life.”
Racing Cred
That said, this isn’t your typical merch. So don’t expect garish logos and gimmicky slogans – this is precision-engineered apparel, where technical elegance meets sartorial intent. Think deep navy T-shirts cut with the kind of exacting flair you’d expect from Milanese tailors, offset with crisp whites or bold flashes of Maserati yellow.
There are sweatshirts built for both style and substance, softshell jackets ready for a trackside chill, and backpacks tough enough to survive both airport lounges and rally support vans. It’s functional fashion that carries the pedigree of two of Italy’s most iconic names.
Personally, what elevates the fan collection is its understated power. Each item bears the distinctive Maserati Corse insignia and the refined hallmarks of Sparco’s technical know-how. But these aren’t mere badges of fandom. They’re signifiers of alignment – with tradition, with craftsmanship, and with a lifestyle that values detail, drama and velocity in equal measure.
The result? A wardrobe that moves seamlessly between pit lane and pavement. Whether you’re sipping espresso at your favourite cafe or watching the lights go out trackside, this collection lets you wear your passion – and wear it well.
The Sparco X Maserati fan collection is more than fashion. It’s a declaration. That performance isn’t just for race day. That the roar of the engine can echo through the fabric of your life. And that true style, like true speed, is timeless. From paddock to pavement, this may well be the ultimate fanwear collection.
(Images: Maserati Corse)
