TAG Heuer Accelerates Its Association With Formula 1 At Watches & Wonders 2025

Nine new timepieces and a limited-edition Monaco.

TAG Heuer Watches & Wonders

At Watches & Wonders 2025, TAG Heuer has once again accelerated into the spotlight. Amongst its big reveals were two exciting releases that reinforce its deep-rooted connection to motorsports and its commitment to precision timekeeping.

At the event, the Swiss luxury watchmaker has unveiled a bold collection of nine new TAG Heuer Formula 1 timepieces, alongside the limited-edition TAG Heuer Monaco Split-Seconds Chronograph | F1®, both inspired by the speed and thrill of Formula 1® racing.

Racing Ahead

The TAG Heuer Formula 1 collection, an icon since its debut in 1986, returns with a revamped design that honours its heritage while incorporating cutting-edge technology. With a refined 38mm case size, new ergonomic refinements, and upgraded finishes, the new collection boasts a modern aesthetic that stays true to its motorsport-inspired roots.

The new Solargraph movement, a first for the Formula 1 range, recharges with any light source, offering impressive longevity and eco-friendly functionality. The nine new models feature striking colourways, from classic black and white to bold combinations like red, yellow, and green.

Each model is paired with rubber or steel bracelets, ensuring a versatile and comfortable fit for all wearers. The collection’s standout design elements, such as Super-LumiNova® treated indexes and the reworked hands, enhance both its elegance and legibility.

Monaco Magic

TAG Heuer Monaco Watches & Wonders

Celebrating its return as the Official Timekeeper of Formula 1®, TAG Heuer introduces the Monaco Split-Seconds Chronograph | F1®, a timepiece that embodies the brand’s commitment to innovation and precision. This limited-edition chronograph is equipped with the advanced Calibre TH81-00. This split-seconds movement allows the measurement of two-time intervals simultaneously—perfect for the fast-paced world of motorsports.

Unveiled at Watches & Wonders 2025, the limited-edition TAG Heuer Monaco draws inspiration fro the iconic 1969 model. The watch features a white ceramic case, sapphire crystal, and a striking red-tinted dial that mimics the adrenaline of race day. With elements like the phrase “LIGHTS OUT & AWAY WE GO” engraved on the chronograph counters, this watch is a true homage to the spirit of Formula 1® racing.

Limited to just 10 pieces, the Monaco Split-Seconds Chronograph | F1® is a collector’s dream, combining exquisite craftsmanship with racing heritage. The watch arrives with a white calfskin strap embossed with a textile pattern. Presented in a specially designed lacquered box, its a must-have for any Formula 1® fan or watch enthusiast.

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