Electromobility just got an opulent upgrade here in Malaysia with the launch of the Mercedes-Maybach EQS 680 SUV. As Maybach’s first all-electric model it marks a groundbreaking moment in the luxury automotive segment on local shores.
Launched by Mercedes-Benz Malaysia, the model integrates cutting-edge electric mobility with the unparalleled opulence of Mercedes-Maybach. Designed to offer a holistic luxury experience, the Mercedes-Maybach EQS 680 SUV combines state-of-the-art technology, exquisite craftsmanship, and a driving experience tailored to comfort and indulgence.
Elegance Meets Electricity
The model is a symbol of sophisticated luxury, blending Mercedes-Benz’s engineering excellence with the unique allure of Maybach. Its design itself sets a new standard in the top-end luxury SUV segment, offering elements that define the pinnacle of automotive elegance.
On the outside the vehicle presents an evolved dynamic design from the Mercedes-Benz EQS SUV, enhanced with exclusive Maybach features. It includes a large, smooth black panel, complete with chrome-plated trim strips that create a three-dimensional effect.
At the front, the vehicle’s front features a brand-typical design with a black panel and vertical chrome-plated trim strips. Rather discreetly, the Maybach logo is subtly integrated into various elements, such as the bumper’s decorative strip and the continuous light strip of the Digital Light headlights.
From the side, the Maybach EQS SUV is distinguished by chrome surrounds and the characteristic Maybach emblem on the D-pillar. Stunning 21-inch Maybach multi-spoke wheels add to the SUV’s impressive stance. The model is offered with a two-tone paint finish with five elegant colour combinations.
Stepping Into Luxury
Inside, the cabin exudes luxury, with every detail meticulously crafted to offer an indulgent experience for all occupants. The vehicle features the MBUX Hyperscreen, an advanced interface comprising three displays.
Exclusive animations and design elements set the Maybach version apart. As you would expect, premium materials are used throughout the interior, with seats equipped with ventilation and massage functions.
Rear-seat passengers, in particular, benefit from the vehicle’s holistic comfort experience, with Executive seats that provide a full suite of luxury features. The Chauffeur Package ensures that the rear seats are optimally configured for relaxation, with the front passenger seat automatically adjusting to the chauffeur position.
Exclusive features like thermal cup holders, USB-C ports, wireless charging, and folding tables enhance convenience for those using the vehicle as a mobile office. The Mercedes-Maybach EQS 680 SUV also delivers an unparalleled audio experience through the Burmester 4D surround sound system, which includes 15 speakers and Dolby Atmos immersive audio.
Air quality and scenting are another standout feature of the Mercedes-Maybach EQS 680 SUV. The vehicle is equipped with Energizing Air Control Plus and a HEPA filter to ensure the cabin is free from pollutants. Active scenting, featuring the bespoke No.12 MOOD ebony fragrance, enhances the sensory experience.
A Ride That’s Silky Smooth
As you would expect from a vehicle of this calibre, the driving experience of the Mercedes-Maybach EQS 680 SUV is refined and immersive. The vehicle is equipped with an AIRMATIC air suspension system and rear-axle steering to ensure smooth handling and comfort.
A special Maybach drive program minimises body movements in the rear seats, providing a cushioned, serene ride. The driving modes, including ECO, SPORT, and the MAYBACH-specific program, cater to different preferences, ensuring maximum comfort or dynamic performance depending on the driver’s needs.
Active safety features such as Active Distance Assist DISTRONIC, Active Steering Assist, and Active Blind Spot Assist further enhance the driving experience. Offering a zero-emission drive is just one aspect about the sustainable nature of the vehicle.
(L – R) Nadia Trimmel, VP Marketing & Sales, Mercedes-Benz Malaysia and Nadzir Bin Ab Razak, Head of Product Management & Planning, Mercedes-Benz Malaysia, presenting the first all-electric model from Mercedes-Maybach.
The interior features vegetable-tanned leather, a sustainable material sourced using coffee bean shells and plant-based tanning agents. This eco-friendly approach extends to other materials in the vehicle, including recycled aluminium, steel, and Econyl carpet made from repurposed fishing nets and old carpets. The manufacturing process itself is net carbon-neutral, reflecting the brand’s commitment to reducing its ecological footprint.
Priced from RM 1,088,888 in Malaysia, the Mercedes-Maybach EQS 680 SUV offers bespoke customisation options for both its exterior and interior. This allows customers to tailor the vehicle to their unique preferences. The car can also be personalised using the Mercedes-Benz car configurator, offering a wide range of design and performance options to suit the desires of the most discerning customers.
