by
Today, marking the occasion of the International Day of Happiness, which celebrates joy that breaks through cultural, generational and social barriers, Chopard is calling on everyone to form a veritable chain of happiness. The hope is to perpetuate a butterfly effect – through a smile or gesture towards others or even to oneself – that can be multiplied worldwide.
Happy Diamonds jewellery collection Happy Planet rings in ethical rose gold (Credit: Chopard)
And since the Swiss luxury house’s tagline for its Happy Diamonds collection, which features the iconic motif of floating diamonds encased in gold, is “Little diamonds can do great things”, it is putting its money where its mouth is. A portion of proceeds from every Happy Diamonds jewellery purchase will be donated to several charities serving kids. This initiative underlines Chopard‘s long-standing dedication to philanthropy, notably supporting organisations like the Happy Hearts Fund and the Naked Heart Foundation, which focus on aiding needy and vulnerable children, as well as rebuilding schools in disaster-struck areas.
Chopard’s boutique in Hanoi (Credit: Chopard)
Across its international boutiques from Singapore to Hong Kong to Paris, Chopard has launched a “global chain of happiness”, symbolised by the blooming of pink roses from the storefront to the interiors. Beyond decoration, the queen of flowers is also central to the launch of the maison’s latest masterpiece, the Happy Sport Rose de Caroline watch.
Crafted with ethical rose gold, this creation features sapphires and rubies in a mesmerising gradient of pink tones on the bezel and hour markers. A diamond-set case encloses a mother-of-pearl dial with a finely guilloched centre that serves as a backdrop for the maison’s famous dancing diamonds. Beating at the heart of the 36mm watch is a high-precision self-winding movement.
The Happy Sport Rose de Caroline watch (Credit: Chopard)
Not coincidentally, the birth of the Happy Sport watch is one of happiness, optimism and achievement as well. It is inspired by a personal anecdote of Chopard co-president and artistic director Caroline Scheufele, who made a bet with a workshop manager on the success of the original model, which she created back in the 1990s. Following the initial wager involving one rose for every watch sold, he ended up having to give Scheufele an entire rosebush – which she was able to admire in bloom for many years thereafter.
