When Samsung Electronics unveils a new flagship, the industry pays attention. With the Galaxy S26 series, Samsung introduces its most intuitive and adaptive Galaxy AI experience to date — engineered to work quietly in the background so users can focus on results, not processes.
Comprising the Galaxy S26, S26+ and S26 Ultra, this third-generation AI smartphone range is built around intelligent automation, elite hardware and a seamlessly integrated ecosystem.
Performance Designed For Everyday Power
At the core of the Galaxy S26 Ultra lies the customised Snapdragon 8 Elite Gen 5 Mobile Platform for Galaxy — delivering significant gains across CPU, GPU and NPU performance. A 19% CPU boost enhances responsiveness during intensive multitasking, while a 39% improvement in NPU power enables always-on Galaxy AI features to operate fluidly. Meanwhile, a 24% GPU increase ensures richer visuals and smoother gameplay.
A redesigned Vapour Chamber improves heat dissipation, maintaining performance stability during gaming, 4K video capture and demanding AI-driven tasks. Super-Fast Charging 3.0 further reduces downtime, reaching up to 75% charge in just 30 minutes.
Samsung’s proprietary ProScaler and enhanced mDNIe technology refine visual output with sharper detail and more lifelike colour precision — four times more accurate than the previous generation.
Privacy, Elevated To A Pixel
Exclusive to the Galaxy S26 Ultra is a breakthrough built-in Privacy Display. Unlike traditional privacy films, this integrated system controls how pixels disperse light, limiting side-angle visibility when activated while preserving full display quality for the user.
Customisable privacy modes allow users to trigger protection when entering PINs, accessing selected apps or viewing sensitive notifications. Combined with seven years of security updates and Samsung Knox’s multi-layered protection, the S26 series offers a robust defence architecture suited to the AI era.
A Camera System Built For Creators
The Galaxy S26 series continues Samsung’s industry-leading imaging legacy. Wider camera apertures on the Ultra allow more light to reach the sensor, improving clarity and detail in low-light photography — even when zoomed in.
Enhanced Nightography Video ensures vibrant footage in dim conditions, while upgraded Super Steady stabilisation introduces a horizontal lock option for more controlled framing. The Galaxy S26 Ultra also becomes the first Galaxy device to support APV, a professional-grade video codec designed for visually lossless quality through multiple edits.
AI ISP enhancements extend to the selfie camera, delivering more natural skin tones in mixed lighting. Editing is equally intuitive, with Photo Assist allowing users to describe changes in plain language — from adjusting lighting conditions to restoring missing elements. Creative Studio consolidates sketch-to-image, stickers and wallpaper design into one fluid workflow.
Galaxy AI That Anticipates
The defining feature of the galaxy S26 is its proactive intelligence. With Now Nudge, the device surfaces context-aware suggestions — such as pulling trip photos when a friend requests them or flagging calendar conflicts within a message thread.
Now Brief delivers personalised reminders based on daily routines, while Circle to Search with Google gains enhanced multi-object recognition. The upgraded Bixby functions as a conversational device agent, alongside integrated support for Gemini and Perplexity, enabling seamless multi-step actions via voice or a single button press.
The Expanded Galaxy Ecosystem: Meet Buds4
The experience continues beyond the handset with the new Samsung Galaxy Buds4 Pro and Samsung Galaxy Buds4.
Engineered using computational design based on millions of ear data points, the Buds4 series introduces a refined blade silhouette and ergonomic fit. Buds4 Pro features a wider woofer with a 20% larger effective speaker area, supporting 24-bit/96kHz hi-fi audio. Enhanced Adaptive ANC and EQ dynamically adjust to surroundings, while Super Clear Call technology doubles Bluetooth call bandwidth for greater clarity.
Integrated AI agents — including Bixby, Gemini and Perplexity — can be activated hands-free. Buds4 Pro also supports Head Gesture controls, enabling users to manage calls without touching their device.
A New Standard For Intelligent Luxury
The Galaxy S26 series represents more than iterative progress. It is Samsung’s most cohesive vision yet — where AI, hardware and ecosystem design converge into a seamless, privacy-conscious flagship experience.
Pre-orders are now open, with exclusive rewards and trade-in incentives available for early adopters.
(Images: Samsung)
