Rolex Perpetual Arts Initiative: Celebrating Excellence in Culture and Music.
At the heart of the haute horlogerie world in Geneva, 48 of the most prestigious watch brands showcase their impressive timepieces.
Rolex continues its efforts to facilitate the transmission of knowledge and experience in the arts with this art mentoring programme.
Five of the world’s most renowned artists have chosen younger artists of outstanding accomplishment as their protégés, and will spend the next few years in creative collaboration.
Rolex's "A Watch Born to Explore" Exhibition will highlight the brand's adventurous spirit.
Fans include Hollywood starlet Audrey Hepburn, marine biologist Sylvia Earle, playwright Françoise Sagan and fashion designer Adèle Simpson.
