Released recently, the Dior Spring-Summer 2026 campaign is already turning heads across the world. The campaign, immaculately captured by acclaimed photographer David Sims, delivers a refined exploration of character, style, and the art of dressing.
At the heart of the campaign is Creative Director Jonathan Anderson’s reinterpretation of the House, presented as an interpretative act of image-making where fashion becomes a narrative of personality and presence.
The campaign’s imagery, alternating between colour and black-and-white, feels like a series of visual sketches. Each frame conveys meaning not only through clothing but through body language, ambiance, and subtle gestures, creating a dialogue between the wearer and their surroundings.
Creative Lens
Set against spare, aristocratic interiors—boiserie, parquet flooring, and carefully chosen furniture and linens—the campaign situates Dior’s creations within spaces that evoke quiet grandeur. Within these rooms, actors Greta Lee, Louis Garrel, and Paul Kircher, footballer Kylian Mbappé, and models Laura Kaiser, Sunday Rose, and Saar Mansvelt Beck appear at ease, in rehearsal, or mid-transformation, blurring the lines between performance and reality.
A central focus of the collection is the architecture of silhouettes and the tactility of textures. Archive references converse with contemporary designs, from the timeless Bar jacket to the versatile Delft shorts. Dior balances bold lines with calm ease, blending tailored piped shirting with relaxed denim, knitted capes, and fluid accessories.
Signature handbags play an equally expressive role. The tassel-covered Lady Dior, the elegant Dior Cigale, the soft Dior Crunchy and Dior Bow, as well as the versatile Diorly, all convey distinct personalities, complementing the individuality of the wearers.
Ultimately, the campaign celebrates a liberated approach to style: clothing as self-expression and a vehicle for exploring identity. As Dior demonstrates, true style lies in how individuals inhabit their clothes and choose to present themselves, day by day, as evolving characters in a living narrative of fashion.
