In a sophisticated nod to its storied past, Gucci has reintroduced its iconic GG Marmont handbag with an updated design for 2025. First launched in the 1970s, the bag is distinguished by the archival Double G emblem — a motif that has become synonymous with the House’s heritage and timeless allure.
The GG Marmont, named after the emblem that graces its front, draws on the initials of founder Guccio Gucci and a family tradition of bestowing ‘G’ names upon the eldest child. This emblem, partially overlapping and unmistakably recognisable, remains the centrepiece of the bag’s enduring identity.
For 2025, Gucci has reimagined the silhouette with subtle yet purposeful enhancements. Crafted in buttery-soft leather, the latest iteration introduces a slender, refined pocket at the back of the medium and larger styles — a detail designed to marry practicality with elegance. The iconic sliding chain strap continues to offer versatile styling, now available in both gold and silver-toned finishes to suit a variety of personal aesthetics.
The reimagined GG Marmont underscores Creative Director Sabato De Sarno’s commitment to blending heritage with modern sensibility. It is an exercise in quiet luxury — understated yet instantly recognisable, familiar yet forward-thinking.
This evolution reaffirms the GG Marmont’s status not merely as an accessory, but as a piece of fashion history — one that continues to evolve with each generation while honouring its original spirit. With this refined release, Gucci reminds us that true icons never fade; they simply adapt, becoming more covetable with time.
The updated GG Marmont is now available in boutiques and online, marking another chapter in the House’s ongoing celebration of craftsmanship, tradition, and contemporary design.
