Hackett London forges a new path forward for its Spring/Summer 2025 collection by bringing together heritage and modernity in a series of stylish ensembles. Helping to drive this powerful new campaign for Hackett is motorsport’s most iconic father-son duo – Carlos Sainz and Carlos Sainz Jr.
Sainz Sr., a two-time World Rally Champion, and his son, the Williams Formula 1 driver front this new stylish campaign which transcends fashion, celebrating timeless bonds, legacy, and evolving masculinity. Aptly titled “Tradition & Modernity,” the campaign captured by esteemed fashion photographer Arnaldo Anaya-Lucca is set against the backdrop of an idyllic British manor and its sweeping gardens.
The imagery is quietly evocative, showcasing intimate moments that go beyond styling, portraying a father and son relationship built on mutual respect and individual expression. This underscores the campaign’s central theme: the natural interplay between generations, tradition, and the personal evolution of style.
Men Of The Moment
The Hackett Spring/Summer 2025 collection perfectly reflects this ethos. Carlos Sainz Jr. brings contemporary flair to classic tailoring, donning a refined Prince of Wales suit crafted from a luxurious wool-silk-linen blend, paired with a herringbone shirt featuring Hackett’s signature Knightsbridge cutaway collar. His more relaxed looks embrace youthful sophistication—think a sand suede overshirt layered over a cotton-silk polo, selvedge denim jeans, and Burton tassel loafers.
Carlos Sainz Sr. embodies timeless elegance. His standout formal ensemble includes a navy blue travel suit made from 100% fine wool, offset by a crisp cotton twill shirt and a double-breasted linen waistcoat. For casual moments, he embraces functionality and comfort with a Velospeed field jacket, classic chinos, and polished leather loafers, showing how Hackett’s pieces evolve gracefully with the man wearing them.
The collection centres on versatility and refinement, offering breathable cotton-silk knits, delavé blazers, relaxed polos, and soft-structured jackets perfect for transitional dressing. Airy linen shirts and striped jersey tees add seasonal freshness, while the younger Sainz models standout pieces like a lightweight pique blazer layered over a navy-striped linen tee and a sharp windowpane blazer styled with an ultra-fine denim shirt—demonstrating the brand’s effortless blend of classic tailoring with modern ease.
Hackett London’s artfully conceptualised campaign is more than a visual narrative—it’s a celebration of identity, values, and self-discovery. In Carlos and Carlos Sainz, Hackett finds the perfect embodiment of its vision: crafting a refined, relevant, and elegant wardrobe that defines the contemporary gentleman—reimagined with each generation.
