Legendary British racing driver and Formula 1 world champion Jenson Button collaborates with Hackett London for its Autumn/Winter 22 campaign.
For this collection, Hackett offers quality clothing with a new twist. The collection is simultaneously unpredictable and unique, showing another side of the brand without losing sight of its British heritage and DNA.
Under the lens of British fashion and portrait photographer Charlie Gray, the campaign embraces the brand’s British heritage. The collection showcases seasonal items with its signature sense of sophistication. Comfort, versatility and quality are a priority this season, emphasizing the need to adapt to modern urban life.
To coincide with the campaign, the iconic British brand unveils a new graphic identity showcasing its new logo inspired by the contemporary simplicity of the elegant man. The new Hackett logo captures the essence of a brand that is looking towards the future for inspiration, without losing sight of its heritage or history. Inspired by founder Jeremy Hackett’s lifelong motto “Keep it simple,” Hackett reclaims the twist of its British identity. Transforming the typography of its name to a contemporary Sans Serif, the brand has simplified its main icon (bowler and umbrellas), to adjust its graphic image to the latest trends.
HACKETT X JENSON BUTTON AW22 CAMPAIGN
The campaign features Mr. Button enjoying Autumn’s nature and the countryside lifestyle, the collection also harkens back to its London roots in its colour palette and sartorial expertise.
Jenson Button is featured wearing key items from the collection, such as permeable Velospeed jackets, versatile blazers and turtleneck pullovers. A beige, orange and dark blue colour palette results in versatile pieces with a timeless sense of elegance. The brand’s interpretation of modern tailoring styles is reflected in its premium wool fabrics such as tweed and merino, the perfect layering options for an ideal winter look.