If you happen to find yourself in Rome this October, then plan a visit to the fourth edition of Les Journées Particulières by LVMH, an event that exhibits the savoir faire of numerous maisons across three days. The event spans 14 countries and 54 brands, inviting visitors into headquarters and exhibiting the technique that makes them world-class.
In Rome, Fendi is opening the doors of their headquarters at Palazzo della Civiltà Italiana to the public for the first time, where they will showcase their craftsmanship in all fields of haute couture ranging from ready-to-wear and fur to leather accessories and shoes.
In true Fendi style, experimentation is at the forefront, with live exhibitions by artisans of the house’s many ateliers that will create handmade pieces on site. Visitors can get an up close and personal look at the process and thought that goes behind some of the brand’s most iconic pieces.
The facade of the Palazzo della Civiltà Italiana, also known as the Square Colosseum, became Fendi’s headquarters in 2015.
The Palazzo Fendi, which is the brand’s flagship boutique and host to glamorous parties and guests alike.
The Moon Ball by Swiss artist Not Vital greets visitors as they step through the doors of Palazzo Fendi.
At the same time, the Graffiti art wall is one to look out for as the brand demonstrates their ability at striking the balance between honouring the brand heritage and being a part of millennial culture. Artisans of the Fur Atelier will create this modern-meets-traditional graffiti wall, where visitors are welcome to add their own personal touches to the wall throughout the event.
Palazzo Fendi, the brands flagship boutique, will also be open as part of Les Journées Particulières.
Happening for three days only, from the 12th till the 14th of October, the programmes are open to the public and limited tickets will be available at the venue on a first come, first served basis.
Learn more about the event and other participating houses here.
