3 ways to carry off a logo without veering into gauche territory

3 ways to carry off a logo without veering into gauche territory

90s-style logomania is back. Here’s how to don a brand motif without looking like a boor.
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02 KEEP IT DISCREET

It’s no secret that women’s fashion has long received more attention than its masculine counterpart. To bring attention to Dior’s menswear atelier – lesser-known than, say, its women’s haute couture division – the brand’s last creative director, Kris Van Assche, decorated the edge of jacket sleeves with labels displaying the atelier’s Rue de Marignan address. This kind of transparency we like.

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