Now, if you think about it, in just a span of a few months, the COVID-19 crisis has brought about years of change in the way companies in all sectors and regions do business!
Look around you, and you’ll perhaps notice that many companies have accelerated the digitisation of their customer and supply-chain interactions and their internal operations. And the share of digital or digitally enabled products in their portfolios has accelerated by a shocking seven years.
But how does all this translate to the consumer, then? Well, simply put, it just means that we’ve all been buying online or via apps, more than anything else, and these includes such things as high value items like automobiles!
That’s right, the automotive retail model is becoming increasingly digitised and companies like Mercedes-Benz Malaysia aims to capitalise on this with its new virtual showroom. In an effort to strengthen its digital footprint, Mercedes-Benz Malaysia has become one of the latest automaker to jump on the virtual showroom bandwagon.
Available for both new and Mercedes-Benz Certified pre-owned cars, the virtual showroom is essentially a one-stop platform where customers can search for stock availability, calculate financing option and directly request a quote from their preferred dealer without having to leave their homes.
The digital showroom showcases all of the latest models from BMW, MINI, and BMW Motorrad. Of course, if you require more information, a ‘brochure’ is available in the form of BMW Malaysia’s official website for each specific model.
And if something catches your attention while browsing, simply fill in the interest form at the top of the page with your details, preferred model and enquiries, as well as your preferred doorstep test drive date (after the MCO).
After submitting the form, an Auto Bavaria sales advisor will be in touch to assist with your questions. The rest of the booking process can be then completed from home. The Auto Bavaria digital showroom also has a live chat functionality if you require immediate assistance.