By Victoria Arul
When the grand ambitions of futuristic design makes its debut within reality’s present, visionary becomes visceral, and the lavish gestures of storytelling reaches new heights that are quite simply noted as avant-garde. And what better way to invite the masses to lose oneself to the impressive state of cinematic immersion, than at Aurum Theatre, The Exchange TRX, promising larger-than-life film resolution, tied to multi-dimensional spatial view.
Reclinable seats.
So, regardless of the choice between winding down for the day or if you are gearing up for a movie night (or day) special, Aurum Theatre’s newly launched IMAX with Laser and ScreenX halls undertakes an unprecedented level of cinematic lifestyle, via distinct frames and sound, to deliver an unforgettable journey beyond the screen.
Deliberately tailored to optimise comfort and expedite real cinematic impact, each ticket comes with premium fully reclinable seating and a complimentary snack and drink, allowing guests to kick back and fully unwind. And in addition to the on the house service, a rotating quarterly menu showcases a generous selection of savoury hot bites to sweet indulgence, and quite naturally, of course, the ever-essential classic popcorn.
IMAX With Laser: Experience Cinematic Brilliance
IMAX.
A picturesque stadium, setting up the journey towards high-end cinematic adventures, IMAX with Laser at Aurum Theatre unfolds breathtaking visuals in ultra-high resolution, paired with a 12 channel-sound system that wraps the audience in a sphere of sonic depth.
With its specially curved screen, stretching from floor to ceiling, and wall to wall, IMAX extends to the edge of your peripheral vision, making action-packed blockbusters feel more powerful, emotional, and real.
Every moment of screen time is rendered with captivating clarity, colour, and contrast, courtesy to next generation IMAX with Laser projection system, engineered to enthrall audiences with the explosive energy of action-packed sequences or the quiet intensity of low impact filmic nuances.
This comprehensive theatrical experience therefore invites movie enthusiasts to recline and disconnect, as audio precision and visual magnificence takes a turn towards the immersive, transforming passive viewing into full-bodied cinematic assimilation.
ScreenX: A 270 Degree Unmatched Canvas
ScreenX.
A revolutionary landscape redefining the traditional cinematic existence, ScreenX expands primal storytelling that serves as an all-encompassing visual experience, which quite literally, surrounds the viewer. In pursuit of pulling audiences deeper into the crux of the film’s universe, ScreenX offers a 270-degree panoramic view, projecting scenes not just on the front screen but along the side walls of the auditorium.
This technology transforms select films into a multidimensional experience, through widening spatial awareness, which therefore draws attention to discreet environmental details and peripheral action that would otherwise go unnoticed.
Maintaining a standard seating catering comfort and accessibility, the experience relies on advanced edge-blending technology and its multi-projection systems to deliver seamless transitions and unmatched visual continuity. As a result, films are reimagined into a canvas, offering a heightened state of realism and cinematic novelty.
For True Cinephiles
Between the epic scales of IMAX or the dynamic depths of ScreenX, we are standing at the pivotal standpoint of filmic dexterity, as movie-going now optimises luxury and more pronounced layers of sensory engagement. There is no better time than now, to book your seats and treat yourself to this unparalleled cinematic escape!
Aurum Theatre, The Exchange TRX is located on L3.03.0, 3rd Floor, Park Level, The Exchange TRX, Persiaran TRX, 55188 Kuala Lumpur.
