Louis Vuitton continues its legendary journey with the America’s Cup, renewing its role as Title Partner of the 38th edition, set to take place in Naples in 2027. Following Barcelona in 2024, Naples will become the stage for a new chapter where speed, precision, and elegance meet the open sea.
Five teams – Emirates Team New Zealand, GB1, Luna Rossa, Tudor Team Alinghi, and K-Challenge – will compete across preliminary races starting in 2026, culminating in the Louis Vuitton Cup, the iconic eliminatory round that has defined sailing since 1983. Each challenger aims to face the Defender, Emirates Team New Zealand, in a bid to etch its name into the sport’s storied history.
“Louis Vuitton is synonymous with the modern America’s Cup… a shared journey rooted in excellence and transformation for over 40 years.”
The edition’s creative signature takes inspiration from Gaston-Louis Vuitton, whose reimagined “V” emblem once marked luggage and now symbolizes victory. In Naples 2027, it reflects the House’s pioneering vision and connection to the sport’s heritage. From the AC40 and AC75 foils engineered with technical precision to the handcrafted Trophy Trunks made at Louis Vuitton’s Asnières workshop, every element embodies the fusion of performance and artisanal savoir-faire.
Pietro Beccari, Chairman and CEO of Louis Vuitton, reflects: “Victory Travels in Louis Vuitton… demonstrating once again the House’s commitment to excellence.” Grant Dalton, CEO of the America’s Cup Event, adds: “Louis Vuitton is synonymous with the modern America’s Cup… a shared journey rooted in excellence and transformation for over 40 years.”
As Naples prepares to host this prestigious regatta, Louis Vuitton and the America’s Cup continue to celebrate courage, craftsmanship, and the timeless pursuit of victory – a partnership where every wave tells a story of ambition, elegance, and triumph.
(Images: Louis Vuitton)
