Text by Corina Tan
A leading sports equipment store in Malaysia with branches all over Klang Valley, Decathlon Malaysia has a dream of sharing the love of sport, and a mission to sustainably make the pleasure and benefit of sport accessible to many. In line with this vision, its new flagship store in the heart of bustling Kuala Lumpur will raise the bar and set a whole new experience in sports shopping history.
Decathlon KL City Centre officially opens its doors on May 14, 2022, at Shoppes @ Four Seasons, becoming the first ever store in the world to provide customers with so much more than just retail experience. Its unique Sports Experience Centre incorporates lifestyle elements such as physiotherapy, fitness studios with workout classes, a healthy eating restaurant and the first ever hotpod yoga in Southeast Asia. Spread out across 4,000 sqft and catering to over 60 different kinds of sports, the store offers over 12,000 exclusive quality sports products alongside one-of-a-kind services. In a nutshell, Sport is Decathlon.
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At this new flagship store, sports enthusiasts will be able to discover, explore and grow their passion under one roof. Being able to test, buy and practice at the premise itself, customers can challenge and train themselves at the store and then recover and maintain their physique with the assistance of on-site physiotherapists. The store also acts as a platform for sport lovers to come together to share and grow their mutual passion by playing, eating and chilling with like-minded athletes.
Decathlon KL City Centre also incorporates an aspect of luxury in their specially designed bathrooms and changing rooms. Customers can rest tired and sore muscles while being enveloped in luxurious comfort, peace and serenity. Two medical rooms are also available and equipped to tend to pain, disabilities and other movement-related problems. This is done through Physiowerks, which is a Movement Dysfunctions Centre where their Movement and Analysis Treatment (PMAT) accurately diagnoses and treats the body. A full body check-up is also provided to allow athletes to achieve maximum performance while engaging in their favourite sport. Together with health food partner Agrain, the on-site restaurant makes eating healthy simple and accessible. With food that is oven-baked only, most of the ingredients used are sourced directly from local farms in Malaysia and the sauces made from scratch in-house. Agrain also advocates for inclusivity in its food by catering to all diet preferences be it vegan, vegetarian, and halal.
“Decathlon KL City Centre will be the new disruptive business model; this concept is the first test for Decathlon Malaysia, and also the first in the world in Decathlon history. At Decathlon Malaysia, we adapt our business model to Malaysia and Malaysians. We launched our production “Made in Malaysia”, we do business with Malaysians, we complete our exclusive offer – yes, we design and conceptualize our own products with a R&D centre of 300 designers and 850 engineers – with our local partners which projects across our products and services. We achieve our mission, locally and we are different in this market. We adapt to the local sports market, and we are here to make sport accessible to more sports lovers in Malaysia.” said Arnaud Sauret, Chief Executive Officer of Decathlon Malaysia.
Aside from the physical flagship store, Decathlon also has its very own mobile app that makes sporting goods more convenient and accessible to all. This was done as part of digital transformation efforts to keep up with technological times. With everything that Decathlon has to offer – both online and offline, they hope to turn everyone into sports fans.
In conjunction with the opening of this highly anticipated flagship store, in-store promotions are running and details are available at https://www.decathlon.my
