Luxury watch launches rarely take place on a sports court. But in Kuala Lumpur, where padel is fast becoming the social sport of choice for a growing urban set, NORQAIN is making a case for a different kind of introduction — one that places performance, lifestyle and community on equal footing.
The independent Swiss watch brand has partnered with Sincere Fine Watches to present the Wild ONE Padel Experience at City Padel Kuala Lumpur, running until 31 March 2026. More than a conventional brand activation, the collaboration reflects a broader shift in how contemporary luxury engages with sport: not as spectacle or sponsorship, but as lived experience.
Across major cities in Southeast Asia, padel has gained traction for its accessibility and sociability. Less technical than tennis and more dynamic than many traditional fitness routines, the sport appeals to professionals seeking movement that fits naturally into busy city lives. In Kuala Lumpur, new padel venues have quickly become hubs — places to play, gather and unwind — signalling the sport’s growing cultural relevance in the region.
Designed For Action
NORQAIN’s presence within this landscape feels deliberate. Founded in 2018, the family-owned watchmaker has built its reputation on robust, fully mechanical timepieces designed to be worn in motion. Its designs favour boldness and practicality over formality, aligning with a generation that values versatility as much as craftsmanship.
The Wild ONE Skeleton 39mm collection embodies this ethos. Crafted from NORQAIN’s proprietary NORTEQ® composite, the watch is ultra-light at just 64 grams and engineered with a shock-absorbing case construction for durability. The skeletonised movement highlights its mechanical credentials, while the refined 39mm case size offers enhanced wearability without sacrificing the collection’s distinctive character. It is a sports watch in the truest sense, one that is built for action and not occasional display.
Lifestyle-Driven Collab
For Sincere Fine Watches, the collaboration underscores an evolving understanding of luxury retail in Asia. With more than 70 years of experience, the retailer has increasingly focused on connecting fine watchmaking with the way collectors live today. With a panoramic court, social spaces and curated food and beverage offerings set against the city skyline, City Padel Kuala Lumpur provides a natural stage for this approach.
The rise of padel in Kuala Lumpur also points to Southeast Asia’s growing influence as a proving ground for global lifestyle trends. Here, sport is less about exclusivity and more about community, wellness and experience, undoubtedly values that resonate strongly with both younger collectors and first-time buyers.
Open to the public until March 2026, the NORQAIN-branded padel court invites guests to experience the Wild ONE Skeleton 39mm collection in its intended environment: active, social and firmly embedded in the rhythm of city life. In doing so, NORQAIN positions itself not just as a watchmaker, but as a participant in the cultural currents shaping modern urban living.
(Images: Sincere Fine Watches)
