When it comes to winning, Aaron Chia knows every second counts. His lightning-fast reflexes, strategic mind, and relentless dedication have made him a world badminton champion and Olympic medalist. Now, he brings that same energy to a new arena—as the newest Prospex Brand Friend for Seiko Malaysia.
It’s a natural partnership. Prospex was created for those who push boundaries in sport, exploration, and life. Aaron embodies that spirit. He trains with intensity, competes with heart, and performs at his best under pressure. His journey—from local courts to the world stage—reflects the values that define both Seiko and Prospex: precision, performance, and purpose.
Seiko x Aaron Chia: Built to push limits
“In badminton, every second counts,” Aaron says. “A single split-second decision can change the game. That’s why I admire Prospex. It shares the same dedication to precision and performance that I strive for in every match.”
His role as ambassador goes beyond endorsement. Aaron represents a new generation of athletes who inspire through discipline and resilience. His achievements broke history—becoming Malaysia’s first men’s doubles world champion—and signaled what’s possible with focus and belief. For Seiko, he is the perfect face of Prospex: sharp, determined, and always evolving.
Celebrating a Legacy in Timing Excellence
As Aaron steps into his new role, Seiko marks another milestone. In 2025, the World Athletics Championships return to Tokyo for the first time in 34 years. It’s a full-circle moment for Seiko, the official timekeeper of the event, and a brand founded in the same city.
For decades, Seiko has led the world in sports timing innovation—from Olympic races to global championships. Accuracy under pressure is in its DNA. To celebrate this return to Tokyo, Seiko introduces a new timepiece that captures heritage, technology, and athletic spirit in one design.
The Prospex Speedtimer Solar Chronograph Tokyo 2025 Limited Edition
The newest Prospex Speedtimer Solar Chronograph isn’t just a watch. It’s a tribute. Limited to 6,000 pieces worldwide, it honours the 2,000 elite athletes who will compete on the world stage in Tokyo.
The dial features a striking shade inspired by Edo purple—a color treasured in the ancient city that became modern-day Tokyo, and chosen as the official color of the 2025 Championships. It adds depth, elegance, and cultural meaning in one bold statement.
Built for Movement, Powered by Light
The design draws from Seiko’s archive of 1970s Speedtimer chronographs, known for their legibility and flowing case lines. Inside, the Speedtimer houses the solar Caliber V192. It delivers a 60-minute chronograph, a 24-hour sub-dial, and up to six months of power when fully charged—without ever needing a battery change.
The bracelet blends hairline and mirror polishing, adding refinement to its sporty architecture. It feels secure and comfortable, even in motion. Just like Aaron on the court, it balances strength with finesse.
The Power of Perfect Timing
This limited edition Speedtimer captures everything Prospex stands for: innovation, endurance, and absolute precision. It is a celebration of Tokyo, the athletes who will make history there, and the brand that has measured greatness for decades.
And with Aaron Chia now part of the Prospex family, Seiko reminds the world that champions don’t just play the game—they set the standard.
(Images via Aaron Chia and Seiko)
