Multi-hyphenate Chinese artist Tan Jianci has added another feather to his cap that of being a Rado brand ambassador. The Swiss watchmaker officially welcomed the actor/singer to the family this January and admittedly it is a fitting choice.
Tan Jianci is a renowned fan of Rado, admitting that he is drawn for the brand’s innovative design and use of cutting-edge materials. “Rado has created so many watches that can truly be described as iconic. This word, which tends to be used too often these days, really does define Rado,” he explains.
Highly-regarded for his own keen insight into fashion, the artiste holds a personal admiration for the Captain Cook and the Rado Anatom. The former for its robustness and durability and the latter for their recognisable shape and exquisite details.
New Starring Role
Chinese actor/singer Tan Jianci is Rado’s newest Brand Ambassador.
Since starting his acting career in 2008, Tan Jianci has established his credentials in films, on television, and on the live stage. Starring in popular series such as Under the Skin and Lost You Forever, he has also enjoyed great success as a pop singer.
Moving effortlessly between disciplines he has affirmed his position as one of China’s most compelling personalities. Rado CEO Adrian Bosshard is excited about the actor/singer’s latest role as its brand ambassador.
View this post on Instagram
“It’s obvious to say that Tan Jianci and Rado share a number of core values. Like us, he brings incredible commitment to everything he does,” states Bosshard. “He also pushes himself constantly, and always strives to explore new aspects of his art and his craft. We look forward to a close and long partnership with this brilliant actor and singer and are proud to see our Rado timepieces on his wrist.”
The current favourite of the star is the The Rado True Square Open Heart in white. “This watch,” Tan Jianci says, “has a refined design and it pairs well with any wardrobe.” The stunning timepiece seems to symbolise Tan Jianci’s multifaceted identity as an actor and singer.
True Square Open Heart
The Rado True Square Open Heart in white.
With its square, soft cornered case, round edges and shimmering high-tech ceramic bracelets, it’s understandable why the timepiece resonates with the artiste. The True Square Open Heart offers glimpses of the Rado calibre R734 movement, which offers an 80-hour power reserve.
Its exterior also has plenty to offer. It boasts a case made from white high-tech ceramic and an intricately cut dial with golden accents and 12 diamond indexes that attracts attention. Most importantly, the watch’s resolute focus on the future doesn’t mean Rado has forgotten tradition and emotion.
With its iconic design, the Rado True Square Open Heart exemplifies perfection and precision in watchmaking. Just like Rado’s newest brand ambassador, the timepiece exemplifies a perfect contrast of ease and spontaneity.
Its movement and movement holder feature some of the best-loved traditional watchmakers’ decorations and the jewels that reduce friction are there for all to see. It serves as a great reminder that time is truly precious.
