Volvo shines spotlight on strong ties with Malaysia through a new exhibition

New and classic wheels on display as Volvo commemorates 57 years in Malaysia.


Volvo has always been a company that looks ahead to the future. Ever since the Swedish marque arrived in Malaysia in 1967, the carmaker has been driving the Malaysian car industry forward with its groundbreaking inventions and its top priority on safety. For Merdeka this year, Volvo invites visitors to discover the company’s heritage and history in Malaysia while admiring the progress it has made in paving the way for a better, safer and greener future. 

Running from the 16th to the 20th of August 2023, the Makers of Tomorrow heritage exhibition at Bangsar Shopping Centre offers an immersive display that defines Volvo’s history in Malaysia. Visitors are invited to get up close and personal with some of the latest models in Volvo’s fleet including the hybrid and pure electric cars. 


On display is the sizeable Volvo XC90, currently the only seven-seater plug-in hybrid SUV available in Malaysia. Interestingly, Malaysia is the first country outside of Sweden to produce this model in 2016. Another model is the Volvo XC40 Recharge Pure Electric, the first-ever fully-electric vehicle to be locally assembled in Malaysia.


Volvo is a company that emphasises the need to look back to the past in order to push progress in the future, which is why classic car enthusiasts can look forward to a selection of rare gems at the exhibition. On show are the Volvo 144, which was the first model to be assembled at the local assembly plant in 1967 as well as the iconic Volvo 122 Amazon, the first-ever Volvo car to arrive in Malaysia after distribution rights were granted in the early 1960s.


If you’re hoping to get behind the wheel of one of the hybrid and pure electric models, visitors will also be able to experience the vehicles through a test-drive session on-site at the exhibition. There’s also a photo contest where a winner a week will stand a chance to win an exclusive Volvo collectible. All you need to do is to share a photo of yourself or your family and friends with a Volvo car on Instagram and use the hashtag #MakersofTomorrow and #VolvoCarMalaysia to be in the running to win the prize.

Volvo is also offering promotions to coincide with the marque’s 96th anniversary and Malaysia’s 66th Independence Day for new customers. For those who purchase a Volvo Recharge Pure Electric Model with Volvo Car Financial Services from now until 30 September, expect an instant RM20,000 reduction on your loan principal and benefits such as special rates and early settlement when paying extra on monthly instalments.

Meanwhile, new customers of a Volvo hybrid electric vehicle from now until the 30th of September will receive a special promotional package with a complimentary 5-year Volvo Service Plan, which is a comprehensive car service package offering cover for your first five car services including wear and tear items, labour cost, free software updates, and vehicle health checks, as well as complimentary car insurance for the first year worth almost RM20,000 in total.

Volvo Car Malaysia: Makers of Tomorrow exhibition runs from 16th – 20th August 2023 at Bangsar Shopping Centre, Kuala Lumpur. 

Visit Volvo Cars Malaysia for more information. 

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