Text by Corina Tan
At the Genting International Convention Centre in July 2022, Martell Malaysia held its grandest dinner since the pandemic to mark a Grand Finale to its Legacy Dinner Series. Inspired by the brand’s legacy and rich history in Asia, the series brought over 750 guests on a journey from the birth of the brand’s legacy all the way through to the art of blending that Maison Martell has perfected over centuries, culminating in a lavish setting inspired by the story of Maison Martell.
What started as a series of dinners focused on the Chinese New Year celebrations quickly grew into a year-long celebration of camaraderie, audacity, and traditions – and that is what the Martell Legacy Dinner Series truly embodies. Martell Malaysia has championed the grandeur of Chinese banquets, bringing audacious experiences with each theme. During the pandemic, Martell sought unique ways of engagement by holding more intimate dinners and even virtual dinners made exciting with drone deliveries.
The end of the Legacy Dinner Series marks the start of a new beginning as guests at the Grand Finale were treated to a preview of what to expect in the coming series. Inspired by the storied journey of the brand, the next dinner series invites guests to step into the ‘Martell World of Cognac’ to discover everything from its history and heritage and savoir-faire to the elements and art behind the creation of the Martell blends and the audacious spirit of the brand that found its way from the West to the East. The celebrations throughout the night culminated with one lucky guest walking away as the proud new owner of a Mercedes-Benz GLC 300 Coupé, the Grand Prize of the night’s Lucky Draw event.
“The Martell brand has become synonymous with the opulence, vibrancy and audacity of grand-scale Chinese dinners and banquets like these. We are constantly finding new ways to excite our guests with events that are out of the ordinary, and ensuring that with each year, we challenge ourselves to create bigger and better experiences that our guests will remember for years. It is, after all, in the brand’s spirit to be audacious,” commented Benny Tsang, Managing Director of Pernod Ricard Malaysia.