A toast to renewal, ambition, and progress. This no doubt sums up Hennessy’s grand celebration in Kuala Lumpur this Chinese New Year.
To welcome the Year of the Snake, Maison Hennessy put on a grand display in two prominent locations in the capital city. Kicking off the festivities, the world’s most renowned cognac house, unveiled a reimagined festive celebration at Upper House KL. Blending Chinese New Year traditions with modernity and artistry, the venue has been transformed into a breathtaking haven of renewal and celebration.
Toast To Good Fortune
Limited edition Hennessy cocktails inspired by the festivities.
The partnership between Hennessy and Upper House KL redefines the way Chinese New Year is experienced. With views overlooking the vibrant Petaling Street and the spectacular city skyline, guests were feted with a curated Chinese New Year inspired menu by Chef Raymond Tham as well as three limited-edition festive cocktails.
Beyond dining and drinks, there were also cultural activities, including digital calligraphy and stamping cards, where personalised blessings can be created to celebrate the joy and prosperity of the new year. At the heart of the celebration is the Snake installation, a luminous centrepiece inspired by Hennessy’s iconic Bras Armé emblem.
This striking structure, with its flowing, dynamic design, symbolises strength, mastery, and resilience — qualities deeply rooted in Hennessy’s DNA. The evening culminated in a spectacular fireworks display symbolising the renewal and optimism of the new year ahead.
Hennessy’s Snake installation inspired by the brand’s iconic Bras Armé emblem.
“For more than a century, Hennessy has been a part of Malaysian Chinese celebrations, marking life’s milestones and festive gatherings with moments of connection and joy,” said Laura Drozdowski Lot, Marketing Director of Moët Hennessy Malaysia & Singapore. “This year, we honour that rich legacy by inviting Malaysians to reimagine the beauty of Chinese New Year traditions through a bold, modern lens.
For the entire month of February, Upper House KL is poised to become the ultimate destination for elevated Chinese New Year celebrations with Hennessy.
Immersive Pop-Up
The Hennessy x Shuting Qiu Chinese New Year Limited Edition Collection
This Chinese New Year also celebrates the unveiling of the Hennessy x Shuting Qiu limited-edition collection, designed by the renowned Chinese fashion designer. Adding to the excitement of the Chinese New Year celebrations in KL, Hennessy orchestrated an immersive Pop-Up at The Exchange TRX.
Located at the Urban Node Atrium in front of the Louis Vuitton store (Ground Floor), guests can experience a Kinetic Spring Garden. The captivating, illuminated space brings the joy and vibrancy of the season to life through a mesmerising pathway of glowing lights and blooming flowers.
Hennessy’s immersive Pop-Up at The Exchange TRX.
Interactive activities, such as crafting personalised Chinese New Year blessings are also part of the programme. Visitors are invited to bring home and explore the Hennessy x Shuting Qiu Chinese New Year Limited Edition Collection. The experiential pop-up opens until 2nd February 2025.
