Serpenti Infinito Exhibition in Seoul.
Bvlgari’s Serpenti Infinito Exhibition has arrived in Seoul, celebrating the Year of the Snake with a captivating fusion of art, jewellery, and the iconic Serpenti motif. The exhibition, which opened on 28 March will take place until 13 April 2025, at the emerging cultural space FUTURA Seoul in Bukchon.
The Serpenti Infinito Exhibition invites visitors to experience Bvlgari’s craftsmanship through the lens of contemporary art, symbolising the serpent’s transformative nature. This artistic journey brings together 15 stunning works by 11 renowned international and Korean artists, with 7 pieces created exclusively for the exhibition.
Exploring The Serpenti
Each artist explores the rich symbolism of the serpent, delving into themes of Rebirth, Transform, and Evolution. Each piece reflects Bvlgari’s timeless Serpenti collection, which has been a symbol of metamorphosis and resilience since 1948. A key highlight of the exhibition is Infinito: Ai Data Sculpture by artist Refik Anadol, a mesmerizing 3D sculpture set in a 360-degree mirrored room.
This immersive installation transports visitors into a world where digital art and the infinite spirit of the serpent collide. Additionally, the Serpenti Scrapbook Zone offers a fresh, digital perspective on the legacy of Serpenti, providing a dynamic space for exploration and interaction.
The exhibition also features a special audio guide narrated by actor and artist Jungwoo Ha. Attendees can collect a set of 10 exclusive postcards, designed in collaboration with Jinchae Research Institute, each showcasing unique artistic interpretations of Serpenti.
For those seeking deeper insights into the connection between craftsmanship and art, a Bvlgari Forvm session will be held on 8 April. The forums will include discussions with participating artists, curators, and industry professionals, offering a behind-the-scenes look at the artistic vision behind Serpenti and its cultural significance. Registration for these sessions is free but limited to 40 seats per session on a first-come, first-served basis.
Beyond the exhibition, the Serpenti Infinito experience continues at the Serpenti Pop-up Store in Hyundai Coex, open from 1 April to 31 July, 2025. Here, visitors can explore Bvlgari’s latest collections and dive deeper into the essence of Serpenti in an engaging retail setting.
The Serpenti Infinito Exhibition at FUTURA Seoul is free to attend and open daily from 10am to 6pm.
(Images: Bvlgari)
