Text by Corina Tan
On November 16, 2022, at the Coca-Cola Arena in Dubai, power brands Binghatti and Jacob & Co will be revealing their ultra-luxury residential project named Burj Binghatti Jacob & Co Residences. Uniting their rich heritage, iconic architectural and horological codes, these brands are coining a new term in upper-crust real estate – ‘hypertower’.
“This collaboration is a new way for us to apply our motto: “Inspired by the impossible”. It’s a commitment to break boundaries and push past limits. Our driving force is ingenuity and originality. It leads us to design jewels, watches, and now a hypertower, unlike anything the world has seen before. Burj Binghatti Jacob & Co Residences is an unheard-of achievement in the world of real estate and luxury, let alone watchmaking and jewellery”, says Jacob Arabo, Chairman and Creative Director of Jacob & Co.
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The unparalleled and iconic architectural skyscraper aspires to be the world’s tallest residential structure, opening a new era in uber-luxury living. Standing opulently in Dubai’s financial distract – the Business Bay, the proposed design will comprise over 100 stories of lavish two-bedroom and three-bedroom residences. This jewel of a building features a unique design collaboration which recognises styles of watchmaking and jewellery that Jacob & Co is renowned for, coupled with leading Dubai-based developer Binghatti’s expertise. The distinct exterior silhouettes of the building speak to the design ethos of both internationally recognized brands.
“Today marks the significant partnership of two like-minded brands, both on an ever- striving pursuit of absolute elegance. Both our brands are born from the sheer desire to achieve what breaks boundaries. What Binghatti has done in real estate, by creating a brand through a distinct design philosophy and architectural identity is very similar to what Jacob & Co has done in the world of jewellery and horology”, says Muhammad Binghatti, CEO & Head of Architecture of Binghatti.
The top of the Burj Binghatti Jacob & Co Residences showcases five of the most luxurious and exclusive penthouses in Dubai with boundless views of the city’s skyline including Down-Town and the Dubai Water Canal. To expand its luxury theme and provide residents with services beyond expectation, multiple levels of the building is dedicated to providing amenities such as an infinity pool overlooking the vast Dubai skyline, a luxury spa to offer comfort and wellness services, a gym for all fitness needs as well as a dedicated concierge team offering à la carte services such as day care for kids, bodyguards, chauffeurs and private chefs. The hypertower is also home to an exclusive private club, featuring yet another extensive infinity pool, a vast lounge and a private area.
“Inspired from our high watchmaking collections, these penthouses will consist of three types, each named after our flagship Jacob & Co timepieces Fleurs De Jardin, Astronomia and Billionaire. The interior design of the penthouse collection will be directly inspired by their unique aesthetics. As suggested by the name, the Billionaire Penthouse is the hyper tower’s jewel in the crown.” adds Jacob Arabo.
Apart from being involved in the entire design process of the hypertower, Jacob & Co will also be offering exclusively curated timepieces and jewellery, most of which are limited edition or unique pieces, that clients can purchase along with their residence.
Registration will commence during the reveal event on November 16th, and a prequalification process will evaluate eligibility to this very exclusive, invitation only jewel of a dwelling.