First conceived as a travelling exhibition, Crafted World made its debut in Shanghai in 2024. In March 2025, Loewe will present Crafted World in Tokyo. Set to take place in the Harajuku district, the showcase is a notable one for both the brand and the country as Japan represents the first country Loewe expanded to beyond Europe with the opening of a dedicated space back in 1973.
Beyoncé’s custom Loewe look at Renaissance World Tour in 2023.
For more than 50 years, Loewe has continued to engage in a rich cultural dialogue with Japan. Crafted World Tokyo will include a specially curated series of works and architectural interventions highlighting the house’s collaborations and cultural projects across Japan and beyond.
Loewe Fall Winter women’s runway collection, 2024 Melon bag in embroidered beads and resin.
These include a video documenting the Loewe Foundation’s support for the Ōnishi family, who have been crafting ceremonial Kama tea kettles in Kyoto for over 400 years. There will also be a presentation of works by Loewe Foundation Craft Prize finalists Tanabe Chikuunsai IV, Moe Watanabe, and 2019 winner Genta Ishizuka.
Visitors can also look forward to artist collaborators from Loewe’s annual Salone del Mobile showcase, ARKO, Hafu Matsumoto, and Jirō Yonezawa.
A Walk-Through History
Moe Watanabe Special mention of the Loewe Foundation Craft Prize 2023.
Spanning 179 years of creativity and innovation, Crafted World is a showcase of Loewe’s progressive approach to fashion and the culture of craft over generations. Designed in collaboration with OMA, the studio behind some of the most ground-breaking buildings of the 21st century, the exhibit offers visitors a chance to journey through the iconic designs and cultural collaborations that have illuminated Loewe’s evolution.
It chronicles how the brand went from a leather-making collective founded in Madrid in 1846 to one of the world’s leading luxury fashion houses. Steeped in art and culture, Crafted World is a story dedicated to the joy of making things by hand.
Taylor Russell’s custom Loewe look at the 2024 Met Gala.
In Japan, the exhibition transports audiences from the sights and sounds of Spain, to the front row of the Paris runway. Additionally, through a series of interactive rooms, visitors will also be treated to visionary inspirations from Loewe’s recent collections. This includes those of Studio Ghibli and the Kyoto-based ceramics studio Suna Fujita.
