For Singapore, race season has long been about more than what happens on the track. This year, Marina Bay Sands is adding its own mix of motorsport, fashion, design and hospitality to the city’s September and October calendar.
The integrated resort is expanding its partnership with Scuderia Ferrari HP, alongside bringing two brands associated with Lewis Hamilton — lifestyle label Plus44 and non-alcoholic agave spirit Almave — to Southeast Asia for the first time.
The Ferrari programme begins with two show car displays. A Ferrari SF21 will be presented at the Tower 1 Hotel Lobby, while a Ferrari Testa Rossa J will be displayed at The Shoppes at Marina Bay Sands from 14 September to 12 October.
From 25 September to 25 October, The Shoppes will also host Ferrari Lifestyle’s first official luxury retail pop-up in Asia. The month-long experience will feature ready-to-wear, accessories, collectibles and design-led pieces, following Ferrari’s dedicated retail destinations in London and Milan.
The resort’s wider Home of Champions programme runs from 28 September to 11 October. During this period, the three hotel towers and ArtScience Museum will be illuminated in Ferrari red each evening from 7pm, adding another visual marker to Singapore’s race-week atmosphere.
Race-Inspired
Hamilton’s presence extends the programme beyond Ferrari. From 5 to 11 October, Plus44 will make its Southeast Asian debut at The Shoppes, bringing its range of streetwear and accessories to Singapore. The pop-up will also feature a limited-edition capsule created with Singaporean artist Jahan Loh, whose Spaceman artwork provides the creative basis for the collection.
Meanwhile, Almave, the non-alcoholic blue agave spirit co-founded by Hamilton and master distiller Iván Saldaña, will feature across Marina Bay Sands as part of its Zero Edit programme.
From 8 to 15 October, selected restaurants will serve bespoke Almave cocktails, while The Lewis, a zero-proof cocktail co-created with Hamilton, will be available at participating venues from 16 October 2026 through September 2027.
Together, the activations give Singapore’s race season a broader lifestyle dimension, moving from the grandstands and street circuit into fashion, art, dining and contemporary luxury.
