For Vincent Lua, movement comes with the territory. As Founder & Group CEO of Cravito Group, with interests spanning franchising, food manufacturing and restaurants including MyeongDong Topokki, his working life moves across different businesses and priorities. Family is another consideration, with space an important factor when choosing a car.
These thoughts were in the background as Lua joined The Peak and other guests at Astana Bamboo Hills for an evening of fine dining, entertainment and conversation, with the evolved Volvo EX90 at the centre of the gathering. Familiar with electric mobility but yet to fully make the transition himself, Lua took the opportunity to get closer to Volvo’s latest electric flagship.
A Different Perspective On Safety
One unexpected moment came when the conversation turned to Volvo’s history. Learning about the marque’s role in pioneering the modern three-point safety belt, Lua expressed delight: “I didn’t know that.”
It was a small moment that brought the evening back to something fundamental to the Swedish marquee. Long before today’s driver-assistance systems, safety was already central to the company’s approach.
The evolved EX90 carries that philosophy forward. Its Safe Space Technology uses radars, sensors and ultrasonic sensors to monitor the vehicle’s surroundings, while infrared sensors form part of a Driver Understanding System designed to detect driver distraction or impairment.
Its interior radar can also detect subtle movements from occupants. The technology may be sophisticated, but the intention is straightforward: looking after the people inside the car.
A More Considered Way Forward
For Lua, that human element also extends to space. With family in mind, the practicality of a seven-seater has its own appeal. Inside, Nappa leather, natural wood and an electrochromic roof create a cabin that feels considered, while a Bowers & Wilkins audio system adds to the experience.
Guests were able to explore the EX90 at their own pace before returning to dinner and conversation, making the car part of the evening rather than simply an object on display. There is a natural parallel between Lua’s working life and the thinking behind the evolved EX90.
His businesses have grown by adapting to changing circumstances. The EX90 follows a similar principle, with an upgraded 800-volt architecture supporting faster charging, while its NVIDIA DRIVE AGX Orin-based computing platform and Volvo Superset technology stack allow software updates to be delivered over the air.
It reflects a changing understanding of what a modern car can be — something capable of developing over time. For someone accustomed to businesses that are constantly evolving, the idea has a certain familiarity.
By the end of the evening, Lua’s interest in the EX90 seemed to extend beyond its being an electric vehicle. Its combination of space, safety, technology and design offers another perspective on what electric mobility can look like for everyday life.
For Vincent Lua, whose businesses are constantly moving and evolving, the parallel is an easy one to see. Perhaps the EX90 offers a similar proposition for the road: a vehicle that can keep pace with a life that rarely follows a fixed route.
