McLaren F1 drivers Lando Norris and Oscar Piastri with their team (Photo: McLaren)
The Singapore Grand Prix weekend is no longer just motor racing — it’s a global luxury showcase. In 2025, the grid arrives with a refreshed cast and a new era of partnerships led by the LVMH Group, from timekeeping to trophy trunks.
That blend of precision, performance, and theatre makes Marina Bay the perfect stage: technical street circuit, tropical heat, and a stylish paddock where the most high-end brands are co-engineers in a race team’s glory. Below, we break down how each luxury house aligns with the sport’s elites and initiatives, and who will be charging through Turn 1 in the days ahead.
1. Richard Mille x Ferrari and McLaren
Ferrari F1 stars Charles Leclerc and Lewis Hamilton with their Richard Mille chronographs (Photo: Richard Mille)
Richard Mille’s rapport with F1 is visceral: ultra-light, ultra-technical watches that feel purpose-built for the paddock. The maison is a multi-year partner of Ferrari across its racing programmes, a relationship enshrined by pieces like the 1.75mm-thin RM UP-01 Ferrari — a flex of micro-engineering that mirrors Scuderia Ferrari’s obsession with weight saving and aero-dynamism.
Lando Norris and Oscar Piastri, drivers for the McLaren F1 team (Photo: McLaren)
In parallel, the luxury Swiss watch brand’s long-standing collaboration with McLaren has produced genuine horological innovation, notably the RM 50-03, a graphene-injected featherweight created with the McLaren F1 team and the University of Manchester. That “materials science meets lap time” ethos is exactly what you see in a modern McLaren: aggressive development, relentless iteration, marginal gains everywhere.
2. TAG Heuer x Formula 1 and Oracle Red Bull Racing
Oracle Red Bull Racing drivers Max Verstappen and Yuki Tsunoda recently in Monaco with actors Lee Jung-jae, Patrick Dempsey, and TAG Heuer CEO Antoine Pin (Photo: TAG Heuer)
2025 marks a watershed: TAG Heuer returns as Formula 1’s Official Timekeeper, succeeding Rolex and kicking off a decade-long LVMH era trackside. The brand’s modern role revives its formative 1990s timing legacy and hard-wires TAG Heuer into every split-second narrative, making the brand’s chronographic DNA part of the sport’s heartbeat once again.
At team level, TAG Heuer continues its deep partnership with Oracle Red Bull Racing, timing the team’s ruthless race execution and translating that attitude into special-edition pieces in Red Bull colours. The luxury Swiss house’s presence both at series and team level underscores its mantra: “Don’t crack under pressure.”
3. Louis Vuitton x Formula 1
The Louis Vuitton trunk built specially for the F1 Monaco Grand Prix trophy (Photo: TAG Heuer)
If F1 is the pinnacle of speed, Louis Vuitton is the pinnacle of travel and presentation — so its 2025 trophy trunks feel right at home. The high-end Parisian brand is crafting bespoke trunks for each Grand Prix, reflecting the identity and colours of every host city. For Singapore, that means the trophy’s journey becomes a ritual of ceremony and savoir faire: hand-finished wood frames, monogram canvases, and colour cues that nod to Marina Bay’s neon nightscape.
Louis Vuitton’s presence also appears across F1’s official partner slate, part of LVMH’s broader 10-year alliance that repositions race weekends as high-luxury cultural events, including VIP hospitality, immersive brand worlds, and couture-grade storytelling.
4. IWC x Mercedes-AMG Petronas
Mercedes-AMG Petronas driver George Russell with team principal and former race driver Toto Wolff (Photo: IWC)
IWC and Mercedes-AMG Petronas are kindred spirits: engineering-first, data-driven, obsessively finished. Since 2013, the Swiss watch brand has been the race team’s Official Engineering Partner, a title that says more than “sponsor”.
On wrists and in hospitality suites, you’ll see pieces like the Pilot’s Watch team editions — industrial, legible, built to perform in the glare of the pit wall. For a high-load circuit like Singapore, where brake temps spike and tyre windows are narrow, the brand’s disciplined minimalism feels right at home.
5. Girard-Perregaux x Aston Martin
Two-time Singapore Grand Prix winner Fernando Alonso modelling the first BOSS x Aston Martin clothing collection (Photo: Aston Martin)
Aston Martin’s green surge comes with a Swiss heartbeat: Girard-Perregaux. Their co-designed Laureato pieces riff on “Aston Martin Green” and motorsport textures, from cross-hatch seat-trim dials to carbon-toned cases. In 2025, GP’s Aston Martin F1 editions continue to channel the team’s blend of heritage and aero-led modernity — the Laureato Absolute Aston Martin F1 Edition is a prime example of how GP interprets downforce and speed as geometry and finish.
Style off the track? BOSS also happens to be Aston Martin’s Global Fashion Partner, co-creating teamwear and capsules that carry the same sleek aggression you see in the AMR25’s bodywork. Expect to spot the German fashion brand’s tailoring in the paddock club queue, and on fans wearing the latest sporty collection designed with the marque.
6. H. Moser & Cie. x Alpine
Pierre Gasly, driver for Alpine, wearing the H. Moser & Cie Streamliner Flyback Chronograph (Photo: H. Moser & Cie)
Few independents play F1 like H. Moser & Cie. The Swiss watch maverick linked with Alpine to do more than logo placement — Moser literally built tools for the team.
This May, it unveiled the Streamliner Alpine Drivers Edition, which is a skeletonised, AgenGraphe-powered chronograph, and the Streamliner Alpine Mechanics Edition, a radical hybrid analog-digital “smart” tool watch designed for pit-lane comms and timing tasks. It’s provocative horology with real use-case inside a working F1 garage — quintessential Moser, and perfectly aligned with Alpine’s push to edge out rivals.
7. Tudor x Visa Cash App Racing Bulls
Visa Cash App Racing Bulls drivers Liam Lawson and Isack Hadjar wearing their Tudor watches (Photo: Tudor)
Tudor’s “Born to Dare” credo fits the Red Bull family’s junior squad to a T. For 2025, the brand doubles down with Visa Cash App Racing Bulls as an official partner, leaning into the team’s reputation for fearless young talent.
Expect signature black-and-red accents, rugged bracelets, and bezel cues on special references that echo the cars’ livery — and a marketing voice that’s more pit-lane adrenaline than mahogany-panelled boardroom. Beyond branding, Tudor’s partnership also signals its intent to speak directly to younger, aspirational collectors who identify with the grit of F1’s next generation.
*This story was written by Yanni Tan and originally published on The Peak Singapore.
