Cian Ducrot.
With origins dating back to the 19th century, the bobsleigh remains one of the oldest and most competitive winter sports. But beyond its fast pace and thrills, the activity is also not short on fun. That’s what some guests of OMEGA found out first-hand recently during the brand’s Bob Run 2025.
Bringing the magic of bobsleigh to life, the Swiss watch brand welcomed a special group of friends to St. Moritz recently where every second of their stay was enjoyed at full speed. The Bob Run 2025 held in late January is an annual OMEGA tradition.
The fun-filled activity allows celebrity guests to experience the thrill of the oldest bobsleigh run in the world. Olympia in St. Moritz is the only run that is naturally refrigerated and offers a truly authentic taste of this historic winter sport.
Star Studded Atmosphere
Diego Boneta.
For 2025, the Swiss watchmaker’s talented group included Friend of the Brand and actor, Diego Boneta. He was joined by Colombian singer, Manuel Turizo; US model, Jasmine Tookes and French content creator, Inoxtag.
Rounding up the guest list were US actress, Shelley Hennig; British actress and model, Wallis Day; Irish singer-songwriter, Cian Ducrot; and the UK actor and model, Ben Hardy. Split into bob teams, they were given a fast-paced ride along the track’s many twists and turns. Naturally, each run measured with split-second precision by OMEGA.
(From left:) Inoxtag, Jasmine Tookes.
“Bobsleigh is incredible to watch, but it’s even more fun when you’re taking part. You can really get a sense of the courage, accuracy, and adrenaline that is at the heart of the event,” says Raynald Aeschlimann, President and CEO of OMEGA.
“We love sharing this experience in St. Moritz, especially as it combines our passion for winter sports with our iconic Swiss hospitality. I hope our friends all take away some fantastic memories.”
OMEGA has a rich and historic connection with the sport of bobsleigh. As the Official Timekeeper of the Olympic Winter Games and the International Bobsleigh and Skeleton Federation, the brand has been recording events as far back as 1936.
Already this season, OMEGA has been positioned as the Official Timekeeper of the IBSF World Cup in locations across Europe. In early 2026, the brand will measure each event at the Olympic Winter Games in Milano-Cortina.
