Montblanc recently reopened its flagship boutique at Pavilion Kuala Lumpur, introducing a new concept that offers an immersive multi-sensory experience into the heart of the brand. The 120 sq m space, designed by renowned French interior designer Noé Duchaufour-Lawrance, features three main design themes linked to the roots of the maison: cursive handwriting associated with the Montblanc fountain pen is the starting point for the overall design, while the brand’s emblem, inspired by the snowcap of the Mont Blanc and symbol of the highest standards of perfection, is paired alongside the black lacquered wall panels. The third element is the passion for craftsmanship and narrated through the structured architecture and dark wood composition of the space.
The new store offers an enhanced writing instrument experience with the newly introduced ink bar, which allows customers to engage with product experts to enjoy the pleasure of writing. Eight different nib sizes of Montblanc’s writing instruments are on display, complemented with 13 shades of Montblanc inks that offer a comprehensive experience for the art of writing.
Upholding the Minerva legacy and paying tribute to more than 160 years of fine watchmaking history, the new Pavilion boutique also features the Montblanc Minerva Watchmaking Timeline along with display of its Swiss timepieces. The timeline highlights key milestones of the Minerva’s legacy, focusing on Montblanc’s unique fine watchmaking explorations that link the past and the present through design, style and technical innovation.
In the Leather Atelier, the focus is on a ‘touch and feel’ experience, where Montblanc’s expertise, know-how, creativity and collections are revealed through the senses. The sight, feel and smell of fine Italian leather can be enjoyed by browsing Montblanc’s small and large leather goods. The new Leather Atelier also features personalisation embossing services where customers can personalise their choice of Montblanc leather goods with a variety of fonts and colours.
The new boutique concept also offers an intimate space where collectors can view limited editions or experience Montblanc customisation services, from bespoke nibs to Creation Privée personalisation in the most comfortable and private setting.
The Montblanc Pavilion boutique is on the third floor of Pavilion Kuala Lumpur. Details: +6 03-2144 3323