Say hello to maison Chopard’s new and improved Bond Street boutique, renovated and refurbished to reflect the house’s effort to adopt more sustainable practices through their Journey of Sustainable Living. The boutique, which officially opened its doors on the 17th of June, now takes its spot as one of Chopard’s key flagship stores in the European continent.
The refurbished boutique keeps with the tradition of decorating their boutiques in the form of a home to give customers a sense of comfort, an idea first seen in the brand’s first store in Vienna. The Bond Street boutique is designed to fit into the traditions of its location, resembling an English club of old, with plush lounge chairs, vintage parquet floors, fireplaces and an exclusive bar where guests and visitors can relax with a glass of their preferred drink. All this in the name of creating a warm and comforting style that sits at the heart of the Chopard spirit in treating everyone as family. Melding that with the historic buildings that surround the boutique in Mayfair, the new flagship is sure to bring out Chopard’s best features for the local market.
As part of their Journey to Sustainable Living, a mission the house has been on since 2013, all works on the Bond Street boutique were as sustainable as possible. The redesign works favoured materials that are locally sourced, to keep environment impacts low and reflect the location. The flooring is repurposed antique parquet, taken, and restored, from old English buildings to avoid tree-felling as well as create an authentic British look. The entrance of the store is made from Portland stone, a local English resource known for its elegant look which also matches the building facade. On the inside, all furniture is made from FSC-certified wood, while the ceiling lights employ the use of low-energy LEDs.
The redesigned store is larger than before, and now houses displays for Chopard’s Haute Horlogerie, Haute Joaillerie and engagement jewellery collections in three separate, dedicated lounges, so customers can walk through and discover each range of products and the Chopard universe that ties them together.