World-renowned Italian jewellery and luxury brand Bulgari began the month of June by unfurling the red carpet in Frankfurt for an exclusive party to unveil its new boutique in the design concept by Peter Marino on the city’s prestigious Goethestrasse.
(L-R) Fabrizio Buonamassa, Brand Ambassador Princess Lilly zu Sayn Wittgenstein-Berleburg, Jean-Christophe Babin, CEO of Bulgari, Sandra Mohsni, Lelio Gavazza, and Deniz Imdat
The air was thick with Roman opulence, with the party attended by invite-only VIPs dressed to the nines in an “Italian glamour†dress code. Among the attendees were Jean-Christophe Babin, Princess Lilly zu Sayn Wittgenstein-Berleburg, Nadja and Cosima Auermann, Lena Gercke, Aylin Tezel and Lars Burmeister. Clients and celebrities glittered in High Jewellery creations that were specially brought in from Rome to Frankfurt for this event. These pieces included spectacular Bulgari icons such as the High Jewellery Serpenti necklace in white and yellow gold, and a Diva’s Dream High Jewellery necklace with matching earrings in pink gold that was worn by Princess Lilly zu Sayn Wittgenstein-Berleburg.
Jean-Christophe Babin, CEO of Bulgari, and Lena Gercke
Prior to the opening, guests were treated to an oversized and illuminated Serpenti installation in the storefront – a luminescent and contemporary introduction to showcase one of Bulgari's most iconic pieces. The ribbon-cutting ceremony was performed by Fabrizio Buonamassa, Princess Lilly zu Sayn Wittgenstein-Berleburg, Bulgari CEO Jean-Christope Babin, Sandra Mohsni, Lelio Gavazza, and Deniz Imdat, before welcoming the attendees with a champagne reception. The entertainment for the evening was the famous life act Marzenka and local influencer DJ Julian Smith, while guests took delight in the Italian-inspired catering alongside Bulgari's signature cocktail creations.
The new boutique infuses Roman marble inspired designs onto the high-profile shopping locale, playing between old and new, and ancient tradition and contemporary design. Marino’s design concept draws inspiration from Bulgari's Mediterranean origins, with an emphasis on timeless Italian classicism while interpreting it within local German architecture.
